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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 50
  1. Charitable Giving: Inc Impact of COVID-19 - UK - July 2020

    • Consumer Report
    • July 2020
    • UK

    “The COVID-19 outbreak has already had a devastating impact on the charities sector, with estimates suggesting a minimum of £4.3 billion has been lost because of the pandemic. There has been a growing consumer shift away from cash donations in recent years, and hygiene fears ...

    US $2,542.03 (Excl.Tax)
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  2. Marketing to Women – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    German women value equality, out-dated gender portrayals in advertising risk offending them. COVID-19 changes their perceptions of advertising in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,548.40 (Excl.Tax)
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  3. Marketing to Women - UK - March 2020

    • Consumer Report
    • March 2020
    • UK

    “When it comes to the role of gender in advertising, women, like men, are starting to feel as though advertisers are making too much of gender politics. As more brands play into themes about female empowerment, women are starting to question how genuine brands are being and if ...

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  4. Marketing to Men - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “Marketers are often tempted to use aspirational themes in advertising to grab attention and create excitement about brands, however, because this approach can often be so out of sync with men’s actual lives, its impact may not always be very long lasting. A more nuanced ...

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  5. Marketing to Millennials – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,548.40 (Excl.Tax)
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  6. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    US $2,548.40 (Excl.Tax)
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  7. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

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  8. Marketing to the Over-55s - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Rising life expectancy has spurred an increased interest in health amongst the over-55s, as many seek to improve and maintain good health so that they may enjoy their later lives. And yet despite their desire to be healthier and to get fit, the age group’s health profile ...

    US $2,796.87 (Excl.Tax)
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  9. Marketing to Millennials - UK - July 2019

    • Consumer Report
    • July 2019
    • UK

    “As Millennials continue to grow up, the needs of this broad generation become ever more diverse. Older Millennials are increasingly looking to settle down and start a family, and there are particular opportunities for financial services providers to help them with these goals. ...

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  10. Charitable Giving - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “As digital payment options have become more popular and widely available in recent years, there has been a subsequent decline in cash transactions. Cash has long been the most popular way of donating to charities, but the declining popularity of physical money means that ...

    US $2,796.87 (Excl.Tax)
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No. of reports 1 of 50