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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 31 of 71
  1. Theme Parks - US - April 2017

    • Consumer Report
    • April 2017
    • US

    "Theme park revenues are forecast to increase more rapidly over the next five years. Rising attendance and per capita spend help spur growth. While Disney and Universal dominate the market, nearly all other major theme park companies are showing positive results. Visitors seek ...

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  2. Outdoor Enthusiasts - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "More than three quarters of adults have participated in an outdoor activity in the last year and nearly nine in 10 claim to be at least somewhat enthusiastic about the outdoors. Although leisure outdoor participation is more prevalent, adults involved in physically active ...

    US $4,395.01 (Excl.Tax)
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  3. The Arts and Crafts Consumer - US - January 2017

    • Consumer Report
    • January 2017
    • US

    "Consumers today are crafting at similar rates to years past, with 59% of adults being categorized as a crafter. However, interest in traditional craft projects, such as photography and scrapbooking, continue to see slight declines in participation year after year, likely ...

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  4. Hispanic Lifestyles and Entertainment - US - January 2017

    • Consumer Report
    • January 2017
    • US

    "Hispanics feel life is to be enjoyed, although most agree they are generally simple people who don’t need much to be satisfied. In many cases, larger household sizes and a lower median household income forces Hispanics to prioritize their expenses, particularly those that are ...

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  5. Movie Theaters - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "Both theater owners and studio executives continue to see moderate revenue growth. While consumers remain hesitant about the overall cost of going to the movies, they are willing to spend around $20 per person for the entire experience. Millennials and Hispanic moviegoers are ...

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  6. Cooking Enthusiasts - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "In 2016, 45% of Americans aged 18+ are considered Cooking Enthusiasts – or adults who cook from scratch multiple times a week, enjoy the cooking process, have skills in the kitchen, and cook because they want to rather than because they have to. Due to factors such as the ...

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  7. Attitudes toward Charities and Non-profits - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "Giving to charities and non-profit organizations reached a historic high in 2015. Individuals account for the largest portion of donors, followed by foundation. Financial support is estimated to grow slightly from 2015-16, though declines in volunteerism may prompt ...

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  8. Hispanics' Content Consumption and Sharing - US - August 2016

    • Consumer Report
    • August 2016
    • US

    "In addition to broadcast television, the internet provides Hispanics with countless options for consuming and sharing content. Hispanic households own a variety of devices, which allows them to have more control over what, when, and where they watch content; larger devices may ...

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  9. On-premise Alcohol Trends - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, ...

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  10. Family Entertainment - US - January 2016

    • Consumer Report
    • January 2016
    • US

    "Preliminary 2014 data suggests that the number of births ticked upward for the first time since 2007. Though the increase was small it effectively ended a three-year streak of birth rates at historic lows. There is a possibility that the increase is the initiation of a “baby ...

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No. of reports 31 of 71