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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 41 of 71
  1. Movie Theaters - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "While the slow and stable growth of movie theaters marks a mature industry, studios and theater operators anticipate 2015 to be one of the biggest revenue generating years on record. Theaters have managed to continue generating profits by enhancing the experiential aspects of ...

    US $4,395.00 (Excl.Tax)
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  2. Marketing to Sports Fans - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

    US $4,395.00 (Excl.Tax)
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  3. Leisure Time - US - August 2015

    • Consumer Report
    • August 2015
    • US

    Leisure expenditures are expected to grow at nearly the same rate as overall US expenditures through 2020 as confidence remains high and as consumers become more experience oriented; however, several demographic and lifestyle shifts are expected to alter perceptions of leisure ...

    US $4,395.00 (Excl.Tax)
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  4. Family Dynamics of Black Consumers - US - May 2015

    • Consumer Report
    • May 2015
    • US

    ''Although there has been some improvement over the years in how Black families are depicted in advertising, many ads today are still viewed as stereotypical or not inclusive of the lifestyle of Black families.”

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  5. Black Consumers' Lifestyles and Entertainment - US - April 2015

    • Consumer Report
    • April 2015
    • US

    “Black consumers participate in a wide range of activities. Community, cultural and faith-based activities are front and center. There’s been a rise in entertainment expenditures over the last five years, and it’s expected to increase. ”

    US $4,395.00 (Excl.Tax)
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  6. Hispanic Lifestyles and Entertainment - US - April 2015

    • Consumer Report
    • April 2015
    • US

    “While Hispanics spend their ‘me’ time, if any, at home, mostly consuming content, out-of-home activities typically involve friends and family. In this context, Hispanics look for events or activities with them in mind.''

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  7. Grilling and Barbecuing - US - March 2015

    • Consumer Report
    • March 2015
    • US

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique ...

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  8. Arts and Crafts Consumer - US - January 2015

    • Consumer Report
    • January 2015
    • US

    “The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience.''

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  9. Family Leisure Trends - US - January 2015

    • Consumer Report
    • January 2015
    • US

    “Technology has permeated family life, and work continues to encroach upon family time. Companies and marketers need to continue to expand how they define ‘family’ in an effort to resonate with increasingly diverse family households. ” 

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  10. Live Entertainment - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Even among consumers who are the most likely to attend live events, there is some frustration regarding the value they receive in exchange for what they pay. Therefore, increasing the perceived value of admission will likely drive engagement, while better targeting for ...

    US $4,395.00 (Excl.Tax)
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No. of reports 41 of 71