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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 51 of 71
  1. Cooking Enthusiasts - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for ...

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  2. Asian American Lifestyles and Entertainment - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they ...

    US $4,395.00 (Excl.Tax)
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  3. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  4. Marketing to Sports Fans - US - July 2014

    • Consumer Report
    • July 2014
    • US

    “Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue ...

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  5. Television and Online Video Ads - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR ...
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  6. The Arts and Crafts Consumer - US - January 2014

    • Consumer Report
    • January 2014
    • US

    “Parents, younger men, and unskilled crafters are examples of new arts and crafts audiences. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals.” – Fiona O’Donnell, Senior Lifestyles & Leisure Analyst

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  7. Social Networking - US - June 2013

    • Consumer Report
    • June 2013
    • US

    “The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.”

    – Billy ...

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  8. Marketing to Sports Fans - US - March 2013

    • Consumer Report
    • March 2013
    • US

    “While many Americans are drawn to professional sports, leagues and marketers have an ongoing opportunity to make sporting events more accessible to a wider array of fans. They should develop more ways for fans to socialize through on-screen viewership, make it easier for ads ...

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  9. Asians and Entertainment - US - July 2012

    • Consumer Report
    • July 2012
    • US

    The spending power of Asians is soaring, and is expected to climb from $543 billion in 2010 to $775 billion by 2015. Asians have much higher median household incomes, a result of higher than average educational attainment and a greater likelihood of employment in high-paying ...

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  10. Hispanics and Entertainment - US - June 2012

    • Consumer Report
    • June 2012
    • US

    According to the U.S. Census Bureau, the Hispanic population is expected to reach 59.4 million by 2016, a 15.8% increase from 2011. Currently more than $1 trillion, Hispanic spending power is expected to climb to nearly $1.5 trillion by 2015. Hispanic households are more likely ...

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No. of reports 51 of 71