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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 61 of 71
  1. Marketing to Sports Fans - US - June 2012

    • Consumer Report
    • June 2012
    • US

    Sports continue to be a staple of American culture that attracts fans of each gender, all ages, ethnicities, and backgrounds. Sports fans have largely come to show their enthusiasm for professional and college-level athletics in two principle ways—by developing allegiances to ...

    US $4,395.00 (Excl.Tax)
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  2. Social Networking - US - May 2012

    • Consumer Report
    • May 2012
    • US

    Global sales of ads on Facebook alone grew 69% in 2011, reaching $1.7 billion in the U.S., and are expected to reach $3.7 billion in 2012. The leading network also reported 37% growth in ad sales in the first quarter of 2012, based on its increasing membership and innovations ...

    US $4,395.00 (Excl.Tax)
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  3. Sports Goods in US (2011) – Market Sizes

    • Market Data
    • March 2012
    • US
    Sports Goods in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market comprises golf, water sports, winter and fishing sports goods . It excludes all other goods and non-consumer sales such as to ...
    US $382.26 (Excl.Tax)
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  4. Hunting and Fishing Equipment - US - February 2012

    • Consumer Report
    • February 2012
    • US

    Despite slow growth in the overall U.S. economy, the hunting and fishing equipment market is a nearly $6 billion market that has grown by 22% between 2006 and 2010.

    This report provides an up-close look at the hunting and fishing equipment market, including:

    • The role of imports
    US $4,395.00 (Excl.Tax)
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  5. Pay TV in US (2011) – Market Sizes

    • Market Data
    • October 2011
    • US
    Pay TV in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers cable, satellite, internet and terrestrial pay TV. Mobile TV is not included as it is negligible. Market size comprises numbers ...
    US $382.26 (Excl.Tax)
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  6. Social Networking - US - August 2011

    • Consumer Report
    • August 2011
    • US

    At a time when many other sectors have been stagnant or struggling, social media ad spending has shown spectacular growth. Ad spend has followed the rapid growth in consumer usage of social networks and the initiatives of Facebook to develop and promote social media marketing ...

    US $4,395.00 (Excl.Tax)
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  7. Marketing to Sports Enthusiasts - US - June 2011

    • Consumer Report
    • June 2011
    • US

    This report discusses spectatorship of sports, sponsorship of sports, and related marketing activity for professional and collegiate sports in the U.S. Attitudes toward team-branded clothing and fan interaction among fans is also presented.

    Some factors discussed in the report ...

    US $4,395.00 (Excl.Tax)
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  8. Leisure and Entertainment Preferences of Young Hispanic Adults - US - November 2010

    • Consumer Report
    • November 2010
    • US

    Impacted by the recession there has been a slowdown in household entertainment spending over the last two years. However, Hispanics remain one of the fastest growing segments of the population, representing nearly a fifth of the U.S. population aged 18-35, and Hispanic ...

    US $4,395.00 (Excl.Tax)
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  9. Social Networking - US - February 2010

    • Consumer Report
    • February 2010
    • US

    Online social networking is expanding. In December 2009, there were 248 million unique monthly users on the top eight social networking sites (SNS) in the US, an increase of 41% from January 2009. Mintel finds that 61% of internet users have a profile on at least one SNS, up ...

    US $4,395.00 (Excl.Tax)
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  10. Hispanic Entertainment - US - July 2009

    • Consumer Report
    • July 2009
    • US

    This report provides insights about Latinos’ consumption of and interaction with entertainment. From music, dance, and theater to sports and games, entertainment provides an opportunity to align with Latino cultural values. The Latino household is larger than non-Hispanic ...

    US $4,395.00 (Excl.Tax)
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No. of reports 61 of 71