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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 61 of 425
  1. Outdoor Vacation Activities - US - May 2018

    • Consumer Report
    • May 2018
    • US

    "As travelers put greater emphasis on experiences over destination, vacations that include outdoor activities can provide an escape from daily life. Leisurely outdoor activities appeal to a broader group of vacationers, but active outdoor activities tend to attract a more ...

    US $4,438.56 (Excl.Tax)
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  2. Hispanics and Social Media - US - May 2018

    • Consumer Report
    • May 2018
    • US

    "Hispanics – due to their youth – are engaged social media users. They find in social media a group of connections/friends who share their personal interests despite having diverse cultural backgrounds, political views, and religious interests. As social media provides ...

    US $4,438.56 (Excl.Tax)
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  3. American Lifestyles: Markets in Motion - US - April 2018

    • Consumer Report
    • April 2018
    • US

    “After seeing that the divisive political climate did little to disrupt the economy in 2017, Americans seem ready to roll with the punches this year. The headlines may be highlighting the Russia investigation, potential tariffs, and talks with North Korea, but most Americans ...

    US $4,438.56 (Excl.Tax)
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  4. Marketing to Kids and Tweens - US - March 2018

    • Consumer Report
    • March 2018
    • US

    "In order to reach kids and tweens, marketers will likely have to consider strategies that include parents as decision makers, while at the same time appealing to kids. Gaining an understanding of the topics that kids are interested in, and areas where parents are supportive, ...

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  5. Activities of Kids and Teens - US - March 2018

    • Consumer Report
    • March 2018
    • US

    For kids, few activities compare to the enjoyment and excitement that the internet, cell phones, and media can provide. The internet, in particular, plays a significant role in the types of activities kids are participating in now, and are interested in doing more of in the ...

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  6. Hispanics' Content Consumption and Sharing - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "As the digital divide between Hispanics and the general population closes, the Hispanic population is consuming a vast array of content on a multitude of platforms. TV is still the center of Hispanic households, but online services are successfully complementing traditional ...

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  7. Kids as Influencers - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "Typically, parents with children under the age of 18 are in their prime earning and spending years, making them a critical audience for brands to win – and kids have an undeniable impact on parents’ spending decisions. As seen in Mintel’s analysis, the nature of this impact ...

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  8. Managing Your Health - US - January 2018

    • Consumer Report
    • January 2018
    • US

    Consumers and brands alike are talking about wellness in the face of an uncertain healthcare market and growing health issues. To bring down healthcare expenses, health management is increasingly placed in the hands of consumers who are turning to a variety of sources to ...

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  9. Marketing to Middle Americans - US - January 2018

    • Consumer Report
    • January 2018
    • US

    Middle Americans make up nearly half of the population and reflect the average in terms of their household income and level of education. This group is crucial for marketers to understand, given their size, but they can be hard to define because their attitudes and behaviors ...

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  10. Black Consumers' Content Consumption and Sharing - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a ...

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No. of reports 61 of 425