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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 15
  1. Alimentação Saudável - Tendências - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “Apesar do cenário econômico estar pouco favorável, alguns fatores podem impulsionar o crescimento do mercado de alimentos saudáveis. O envelhecimento da população cria novas demandas de benefícios de saúde em alimentos e bebidas, assim como o aumento de problemas como hipertensã

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  2. Marketing para as Mães - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “A situação econômica do Brasil tem afetado as atividades de lazer das mães e seus filhos; muitas delas têm optado por atividades mais em conta e passado mais tempo com eles em casa, em vez de planejar atividades fora.”
    – Renata Pompa de Moura, Gerente de Pesquisa

    Este relatório ...

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  3. Supermercados e Hipermercados - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “O mercado varejista de alimentos e bebidas no Brasil é altamente competitivo, dinâmico e fragmentado. Os brasileiros podem escolher desde mercados de rua até grandes atacadistas, sendo que preferem aqueles que podem oferecer os melhores preços e serviço de atendimento ao ...

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  4. Marketing to Moms - Brazil - December 2015

    • Consumer Report
    • December 2015
    • Brazil

    “The economy has been influencing the activities moms do with their kids, with many of them trying to save by opting for more affordable leisure activities and spending more time at home rather than going out.”
    – Renata Pompa de Moura, Research Manager

    This report examines the ...

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  5. Supermarkets and Hypermarkets - Brazil - December 2015

    • Consumer Report
    • December 2015
    • Brazil

    “The food and drink retailing sector in Brazil is highly competitive, dynamic, and fragmented. Brazilians can choose from local street markets to huge wholesalers, and they will favor those that can offer the best price and customer service.”
    – Andre Euphrasio, Research Analyst

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  6. Marketing para a Classe Média - Brasil - Novembro 2015

    • Consumer Report
    • November 2015
    • Brazil

    “Na medida em que o dinheiro se torna mais escasso e que há maior dificuldade em se obter crédito, os consumidores da classe média não se importam em visitar várias lojas em busca dos melhores preços, principalmente os consumidores jovens, que têm maior disponibilidade de ...

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  7. Marketing to the Middle Classes - Brazil - November 2015

    • Consumer Report
    • November 2015
    • Brazil

    "Middle class consumers are still the target of companies operating in Brazil, who compete among each other for the opportunity to increase their sales volume, especially in difficult times when most consumers are purchasing the same or less than a year ago. Inflation and ...

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  8. Estilo de Vida Ocupado e Hábitos Convenientes - Brasil - Outubro 2015

    • Consumer Report
    • October 2015
    • Brazil

    "Os brasileiros buscam maneiras de economizar tempo, por meio de alimentação prática, serviços de beleza 24 horas, produtos de cuidados pessoais multifuncionais e de rápida aplicação, além de alternativas para evitar trânsito congestionado e filas longas. Neste contexto, a ...

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  9. The Time-Pressed Consumer - Brazil - October 2015

    • Consumer Report
    • October 2015
    • Brazil

    “Brazilians are searching for ways to save time, whether through convenient food options, 24-hour beauty services, multifunctional and quick-to-apply personal care products, or looking for alternatives to avoid traffic congestion and long queues. In this context, technology is ...

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  10. Eating Out Trends - Brazil - August 2015

    • Consumer Report
    • August 2015
    • Brazil

    "The economic downturn has already started affecting Brazilian’s eating out habits, but more than focusing on price alone, it is important that the foodservice sector is aware that low price does not necessarily guarantee consumers’ loyalty. Many consumers consider eating out ...

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No. of reports 1 of 15