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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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10 Item(s)
  1. Alimentação Saudável - Tendências - Brasil - Dezembro 2018

    • Consumer Report
    • December 2018
    • Brazil

    “Apesar de se mostrar interessado em adotar e manter hábitos alimentares mais saudáveis, o brasileiro vê grandes barreiras no alto custo das opções saudáveis, na dificuldade de identificar e de encontrar esses produtos. Entretanto sua disposição para pagar mais caro por ...

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  2. Color Cosmetics - Brazil - July 2018

    • Consumer Report
    • July 2018
    • Brazil

    “The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing ...

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  3. Men's Attitudes to BPC - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as ...

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  4. Lifestyles of Millennials - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “Millennials have been directly impacted by the economic recession and the high levels of unemployment. On the one hand, this situation drives them to live in their parents’ house for longer and to demonstrate a pessimistic perception about the future of the country’s economy. ...

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  5. Brazilian Lifestyles: Innovating Through the Recession - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “Despite Brazil’s political instability, there is a positive perception about the future of the economy. Brazilians have learned from the economic recession and have created new business models, offering products and services at more affordable prices, and the tendency is that ...

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  6. Estilo de Vida dos Brasileiros – Inovando Durante a Recessão - Maio 2018

    • Consumer Report
    • May 2018
    • Brazil

    “Apesar da instabilidade política pela qual o país está passando, existe uma percepção positiva sobre a retomada do crescimento da economia. O brasileiro aprendeu com a crise e criou novos modelos de negócios, produtos e serviços a preços mais acessíveis, e a tendência é de que ...

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  7. Atitudes dos Homens com Produtos de Beleza e Cuidados Pessoais - Brasil - Maio 2018

    • Consumer Report
    • May 2018
    • Brazil

    “O mercado de produtos de beleza e cuidados pessoais masculinos tem alguns desafios a enfrentar. Apesar dos homens estarem, por exemplo, deixando a barba/bigode crescer, a maioria deles ainda não usa nenhum tipo de produto específico para esses pelos faciais. Além disso, as ...

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  8. Estilo de Vida dos Millennials - Brasil - Maio 2018

    • Consumer Report
    • May 2018
    • Brazil

    “A geração dos millennials tem sido impactada diretamente pela crise econômica e a alta taxa de desemprego. Se por um lado esse cenário faz com que demorem mais para sair da casa dos pais e tenham uma visão pessimista em relação à economia, por outro lado também os motiva a ...

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  9. Marketing to the Middle Classes - Brazil - January 2018

    • Consumer Report
    • January 2018
    • Brazil

    “Even with a slight improvement of the economy, the Brazilian middle class is still cautious toward its spending and consumption habits. These consumers are looking for ways to save money when shopping all kind of items and are also doing at home, in the most economical way, ...

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  10. Marketing para a Classe Média - Brasil - Janeiro 2018

    • Consumer Report
    • January 2018
    • Brazil

    “Mesmo com ligeira melhoria na economia, os brasileiros da classe média ainda estão receosos em relação a seus gastos e hábitos de consumo. Isso os leva a buscar formas de economizar no momento da compra e também de fazer em casa, de maneira mais econômica, aquilo que ...

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10 Item(s)