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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 54
  1. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

    £3,122.80 (Excl.Tax)
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  2. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to ...

    £3,122.80 (Excl.Tax)
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  3. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele ...

    £3,122.80 (Excl.Tax)
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  4. Attitudes towards Anti-aging Products - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The days when anti-aging only referred to anti-wrinkle creams for over-30s are gone. Anti-aging is quickly expanding its territory to include a larger group of target consumers, a broader variety of claims (such as behavioural aging, anti-oxidation, anti-glycation) and diverse ...

    £3,486.28 (Excl.Tax)
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  5. Gen Z Beauty Consumer - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, ...

    £3,435.47 (Excl.Tax)
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  6. Beauty Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the ...

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  7. Natural and Organic Personal Care Consumer - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Natural brands continue to experience growth, albeit in a new direction. Clean beauty is the new green, with consumers looking for beauty products free from specific synthetic ingredients rather than synthetic-free. To expand consumer penetration of these products and advance ...

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  8. Supermarkets - Europe - November 2018

    • Consumer Report
    • November 2018
    • Europe

    “Mintel’s report on supermarkets in Europe paints a picture of a sector struggling with the problems of maturity. There is much less scope for new store development in Western Europe, while competition is increasing. Aldi and Lidl are expanding hard on the back of their ...

    £2,895.00 (Excl.Tax)
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  9. Character Merchandising - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Licensed merchandise is big business, valued at $111.4 billion, and character merchandise represents the lion’s share (12.1%) of it. Blockbuster movies, TV shows, and other forms of media content all drive enormous demand for character merchandise, but the industry needs to ...

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  10. Fragrances - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "After several years of lackluster sales performance, the US fragrance market continues to see sales slip. Cross-category competition and disengagement among key demographics have hindered category growth. In spite of category challenges, there are pockets of growth in ...

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No. of reports 1 of 54