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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 11
  1. iPhone Generation - UK - November 2009

    • Consumer Report
    • November 2009
    • UK

    The world of new technology is by definition a fast-moving one, and there have been many new developments, especially in mobile technology, since Mintel’s report The IPod Generation – UK, April 2007.
    ...

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  2. Social Networking - UK - November 2009

    • Consumer Report
    • November 2009
    • UK

    Despite the increasing range of extra activities that sites like Facebook offer, internet users are still mostly pre-occupied with one another, with research showing 66% visit to keep up with current friends compared with 10% of respondents that visit social networks for music, ...

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  3. Film Viewing Habits - UK - September 2009

    • Consumer Report
    • September 2009
    • UK

    Films play a central role in the leisure experience for most people at least some of the time, spanning cinema, TV movie subscriptions, DVD sales and rentals and, more recently, streaming and downloading via the internet. But how are the different sub-sectors performing and ...

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  4. Chain Versus Independent Venues - UK - September 2009

    • Consumer Report
    • September 2009
    • UK

    The fiercely competitive leisure market presents challenges for both chain and independent venues and each have their selling points. The guarantee and reassurance that a well-known chain can offer is weighed up against the individuality and authenticity of an independent ...

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  5. Hispanic Entertainment - US - July 2009

    • Consumer Report
    • July 2009
    • US

    This report provides insights about Latinos’ consumption of and interaction with entertainment. From music, dance, and theater to sports and games, entertainment provides an opportunity to align with Latino cultural values. The Latino household is larger than non-Hispanic ...

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  6. In-home Drinking - UK - July 2009

    • Consumer Report
    • July 2009
    • UK

    This is the first time that Mintel has produced a separate report looking at the market for, and developments in, in-home drinking. In-home drinking has been rising in popularity in the UK for some time and the current recession is likely to increase its share of the total ...

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  7. Customising the TV Viewing Experience - UK - June 2009

    • Consumer Report
    • June 2009
    • UK

    With the growth of on-demand services, consumers now have more ways of watching TV than ever before, while the growing popularity of personal video recorders (PVRs) is allowing greater control over viewing schedules. Customisation is clearly a growing trend, but what effect is ...

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  8. Sport and The Media - UK - February 2009

    • Consumer Report
    • February 2009
    • UK

    Sport is one of the most popular of all leisure interests among UK consumers, and particularly among men – yet only a small minority of fans actually pursue this interest through live event attendance. For the large majority, the bulk of their engagement with sport comes ...

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  9. Social Networking Across the Age Gap - UK - February 2009

    • Consumer Report
    • February 2009
    • UK

    Social networking has now been established in the UK for over eight years, with the first popular site, Friends Reunited, launching in July 2000. However, whilst Friends Reunited is still with us today, the market for social networking has changed from being something ...

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  10. Social Networking - US - January 2009

    • Consumer Report
    • January 2009
    • US

    Social networking sites are one of the most important components of online activity in the 21st century. The popularity of both broadband internet and smart phones increases the penetration of social networking sites. It is also clear that in upcoming years new media marketing, ...

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No. of reports 1 of 11