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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 69
  1. Out-of-home Eating Habits – Germany – 2020

    • Consumer Report
    • April 2020
    • Germany

    German foodservice brands can mitigate the damage caused by COVID-19 by ramping up takeaway options and delivery services.

    Dr. Christina Wessels, Research Analyst – Household & Leisure

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  2. Consumers and the Economic Outlook - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Brexit has been delayed again. The public faces a Christmas general election. And the economy narrowly avoided a recession in September. It is no wonder, then, that consumer confidence has taken a hit. However, financial well-being is holding up and the vast majority of people ...

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  3. Consumers and the Economic Outlook - UK - September 2019

    • Consumer Report
    • August 2019
    • UK

    “It is a confusing time for the British public. The new Government has been unable to agree a Brexit deal with the EU and Parliament has passed legislation obliging the Prime Minister to request a further extension if he cannot get one. Despite this, Boris Johnson has ...

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  4. Consumers and the Economic Outlook - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “The closer we got to the planned Brexit Day, the more worried people became about the impact it’d have on the UK’s economy. With the delay to Brexit, these concerns seem to have melted away. People are far more relaxed about what Brexit will mean for both their own finances ...

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  5. The Night In - Ireland - April 2019

    • Consumer Report
    • April 2019
    • Ireland

    “Watching TV – both live and streamed are key night-in activities among Irish consumers in 2019, and with consumers seeking to cut back on out-of-home leisure spending, this might see increased usage of TV, gaming and other in-home activities moving forward.”
    – Brian O’Connor, ...

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  6. Consumers and the Economic Outlook - UK - February 2019

    • Consumer Report
    • February 2019
    • UK

    “Concern over the impact of Brexit is more severe than at any other time since Mintel stated tracking this measure, including the initial shock in the immediate aftermath of the vote. Theresa May’s withdrawal agreement was the first glimpse of anything resembling certainty ...

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  7. Consumers and the Economic Outlook - Quarterly Update - UK - June 2018

    • Consumer Report
    • June 2018
    • UK

    “The increase in confidence that we discussed in Consumers and the Economic Outlook – UK – March 2018 clearly wasn’t a one-off. Our confidence data has been running for almost a decade now, and people’s assessments, both of their current financial situation and how they expect ...

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  8. Consumers and the Economic Outlook: Quarterly Update - UK - October 2017

    • Consumer Report
    • October 2017
    • UK

    “Consumers’ spending power is being hit by the squeeze on incomes as inflation continues to outpace average wage rises. In four of the last five months, people have been more likely to feel worse off compared to a year ago than to say that their finances have improved. This is ...

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  9. The Leisure Outlook - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Leisure activities are driven by younger Millennials and parents of under-16s. Eating at pubs is a popular leisure activity, yet so is staying-in and ordering a takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. ...

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  10. Consumers and the Economic Outlook: Quarterly Update - UK - July 2017

    • Consumer Report
    • July 2017
    • UK

    "The snap election clearly unsettled consumers. All three of our measures of sentiment fell between April and May. And the inconclusive result means that there was no immediate bounce in confidence post-election. Instead, our data shows that people were even more concerned ...

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No. of reports 1 of 69