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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 424
  1. Teen Trends - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their ...

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  2. Marketing to Millennials - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "There are currently about 80 million Millennial consumers aged 25-42 in the US. Finances top their list of concerns and many are working to pay off student loans and credit card debt. Nevertheless, they are reaching the milestones of adulthood; most are married, the majority ...

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  3. Marketing to Hispanic Millennials - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Brands need to harness Hispanic Millennials’ influence because they represent one in four US Hispanics and one in five US Millennials. Considering these numbers, they are likely part of most brands’ target market. Hispanic Millennials believe in hard work and feel that their ...

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  4. Marketing to Black Millennials - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Black Millennials have high expectations for their future and want to achieve their version of the American Dream – family, faith and a comfortable life. This generation believes in their ability to be successful – one day, but works just to maintain their current situation. ...

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  5. Digital Trends - Asian Consumers - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic ...

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  6. Gen Z Beauty Consumer - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, ...

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  7. American Lifestyles: Implications of Being On Display - US - April 2019

    • Consumer Report
    • April 2019
    • US

    “Consumers have the option to switch off and disconnect from social media and online chatter by simply putting down their phones. Brands, however, don’t have this luxury. With an emphasis on transparency, consumers want to know exactly what they’re buying – from the provenance ...

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  8. Digital Trends (Consumer) - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Consumers have accepted the vital role that technology plays in their daily lives. Media preferences dictate how new technology is used and where people spend most of their time online. New software will likely focus on speed and reliability rather than “wow” factor to sustain ...

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  9. Attitudes Toward Gaming - US - March 2019

    • Consumer Report
    • March 2019
    • US

    "The prominence of gaming in pop culture cannot be dismissed or ignored. Gaming is competing with music, TV, and movies in the media landscape – and among a substantial audience, it’s winning. Video game streamers, eSports, and competitive mobile gaming have all changed what ...

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  10. Beauty Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the ...

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No. of reports 21 of 424