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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 51 of 1209
  1. Attitudes towards KOLs - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “With the rapid growth of social media influencers and development of MCN agencies, the KOL industry is going through a professionalization process and the KOL industry and market will be more competitive. The diversification of KOLs and social media followers will push the ...

    US $4,460.01 (Excl.Tax)
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  2. Lifestyles of Multicultural Young Adults - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Multicultural young adults may experience America differently than their White Non-Hispanic counterparts, but they also want many of the same things. Brands and businesses have the chance to win these consumers by helping them achieve their goals: to feel financially secure ...

    US $4,395.00 (Excl.Tax)
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  3. Digital Trends - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The tech market has started to pay attention to better communication with consumers and listening to their needs. Using plain language to communicate with consumers is the first step. And adapting to consumers’ more popular daily activities like online gaming, health ...

    US $4,460.01 (Excl.Tax)
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  4. Cooking in America - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking ...

    US $4,395.00 (Excl.Tax)
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  5. Lifestyle of Mums of Babies – Indian Consumer – 2019

    • Consumer Report
    • October 2019
    • India

    Encourage men to play a more active role in childcare, as mothers struggle to balance between caring for their child and home. Use social media to reach mums.

    Nidhi Sinha, Head of Content - India Consumer

    US $2,495.00 (Excl.Tax)
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  6. Leisure Time - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Consumers are working to make their free time as meaningful as they possibly can. The easiest path to that is through comforting activities, but brands can help encourage people to get out of their comfort zones. Everyone’s trying to find their tribe, and leisure activities ...

    US $4,395.00 (Excl.Tax)
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  7. Grocery Shopping – Indian consumer – 2019

    • Consumer Report
    • September 2019
    • India

    Offer the perfect mix of traditional and modern trade to appeal to the evolving Indian consumer. Highlight the convenience factor to push online grocery shopping.

    Nidhi Sinha, Head of Content - India Consumer

    US $2,495.00 (Excl.Tax)
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  8. Lifestyles of Generation Z - UK - September 2019

    • Consumer Report
    • September 2019
    • UK

    “It is increasingly difficult to ignore the growing body of research linking the young’s hyper-engagement with social media to a heightened incidence of mental health issues. For their part, the major social media platforms are exploring ways of lessening the young’s reliance ...

    US $2,796.87 (Excl.Tax)
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  9. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to ...

    US $3,995.00 (Excl.Tax)
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  10. Marketing to Gen Z - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "Like any other generation, Gen Z are a product of their times. However, unlike before, the pace of change has never been faster, influencing the mindset and core values of Gen Z to a degree which has never been seen before. Societal and cultural nuances have influenced Gen Z ...

    US $4,395.00 (Excl.Tax)
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No. of reports 51 of 1209