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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 17
  1. Estilo de Vida Regional - Brasil - Dezembro 2013

    • Consumer Report
    • December 2013
    • Brazil

    “Os hábitos de consumo dos brasileiros são diferentes regionalmente. Variam de acordo com a demografia e geografia predominante, com o processo de desenvolvimento econômico e social que cada região está passando e, principalmente, de acordo com a cultura dos seus habitantes.

    A ...

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  2. Regional Lifestyles - Brazil - December 2013

    • Consumer Report
    • December 2013
    • Brazil

    "Companies and brands interested in competing in specific regional markets must be aware of what defines each region. The North-East is without a doubt one of the most interesting regions in terms of business investment and consumer demand, but it is also the region that most ...

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  3. Marketing para as Mães - Brasil - Novembro 2013

    • Consumer Report
    • November 2013
    • Brazil

    “As mães brasileiras são, na sua maioria, adultas jovens, da nova classe média, que trabalham. O número médio que têm de filhos é 1,77 e a idade média em que têm o primeiro deles é a de 27 anos. São mães que lidam diariamente com a difícil escolha de o que priorizarem em suas ...

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  4. Marketing to Moms - Brazil - November 2013

    • Consumer Report
    • November 2013
    • Brazil

    “Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help ...

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  5. Lifestyles of the Over-55s - Brazil - September 2013

    • Consumer Report
    • September 2013
    • Brazil

    “The world’s population is aging and young adults are increasingly postponing plans to start a family. This demographic profile change, with lower levels of population replacement, is strong in Brazil. Brazilian women are postponing having children until later in life, and it’s ...

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  6. Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2013

    • Consumer Report
    • September 2013
    • Brazil

    “A população mundial está envelhecendo e os jovens adultos adiando cada vez mais os planos de constituir família. Essa mudança no perfil demográfico, com menos reposição, ocorre de maneira intensa no Brasil. Nos últimos cinquenta anos, o percentual de idosos quase dobrou e as ...

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  7. Consumer Spending Habits - Brazil - July 2013

    • Consumer Report
    • July 2013
    • Brazil

    “Although Brazilians like a good bargain, what they really value is the opportunity to get a lucrative deal. Many wait for their favorite products to go on sale before they buy them. To compensate for this, they aren’t afraid when thinking of asking for a discount on the final ...

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  8. Hábitos de Gastos do Consumidor - Brasil - Julho 2013

    • Consumer Report
    • July 2013
    • Brazil

    “Apesar dos brasileiros gostarem de uma boa pechincha, o que de fato eles valorizam é a oportunidade de fazer uma negociação lucrativa, de sentirem uma certa vantagem em relação aos demais consumidores, de ganharem uma oferta única e especial na hora da compra. Talvez por isso, ...

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  9. Changing Eating Habits - Brazil - June 2013

    • Consumer Report
    • June 2013
    • Brazil

    “Consumers are increasingly searching for convenience, either because they are pressed for time or because they prioritize tasks other than cooking. This is creating growing demand for products that make cooking easy, such as ready meals and ready-to-cook meals, but also for ...

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  10. Mudanças nos Hábitos Alimentares - Brasil - Junho 2013

    • Consumer Report
    • June 2013
    • Brazil

    “A mudança no cenário econômico e político está impactando diretamente nos hábitos alimentares dos brasileiros. Devido a ações do governo, há um aumento no número de empregos formais, o que contribui para a estabilidade do consumo de todas as classes sociais. Pessoas de classe ...

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No. of reports 1 of 17