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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 439
  1. Managing Household Finances – Germany – 2020

    • Consumer Report
    • July 2020
    • Germany

    COVID-19 has led people to focus on essential spending and increase savings. However, its most lasting effect will be accelerating the shift toward digital channels.

    Bettina Krechel, Research Director - German Reports

    US $2,610.80 (Excl.Tax)
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  2. Attitudes towards packaging - Germany - 2020

    • Consumer Report
    • June 2020
    • Germany

    With COVID-19 making hygiene a higher priority, many consumers are returning to packaged goods. However in the long term, greener solutions will still be in demand.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,610.80 (Excl.Tax)
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  3. The Ethical Consumer - Germany - 2020

    • Consumer Report
    • April 2020
    • Germany

    Plastic pollution and climate change lead consumers’ concerns. But COVID-19 will change ethical consumers' priorities in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,610.80 (Excl.Tax)
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  4. Out-of-home Eating Habits – Germany – 2020

    • Consumer Report
    • April 2020
    • Germany

    German foodservice brands can mitigate the damage caused by COVID-19 by ramping up takeaway options and delivery services.

    Dr. Christina Wessels, Research Analyst – Household & Leisure

    US $2,610.80 (Excl.Tax)
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  5. Marketing to Women - UK - March 2020

    • Consumer Report
    • March 2020
    • UK

    “When it comes to the role of gender in advertising, women, like men, are starting to feel as though advertisers are making too much of gender politics. As more brands play into themes about female empowerment, women are starting to question how genuine brands are being and if ...

    US $2,604.27 (Excl.Tax)
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  6. Marketing to Women – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    German women value equality, out-dated gender portrayals in advertising risk offending them. COVID-19 changes their perceptions of advertising in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,610.80 (Excl.Tax)
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  7. Marketing to Men - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “Marketers are often tempted to use aspirational themes in advertising to grab attention and create excitement about brands, however, because this approach can often be so out of sync with men’s actual lives, its impact may not always be very long lasting. A more nuanced ...

    US $2,604.27 (Excl.Tax)
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  8. Marketing to Millennials – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,610.80 (Excl.Tax)
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  9. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    US $2,610.80 (Excl.Tax)
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  10. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

    US $2,604.27 (Excl.Tax)
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No. of reports 1 of 439