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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 444
  1. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • What ...
    £2,000.00 (Excl.Tax)
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  2. Attitudes Toward Brand Ethics - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "About two thirds of adults say they want the brands they support to be ethical. What exactly that means is murky, but most consumers believe that brands have an obligation to not jeopardize their customers’ health or safety. About half of all consumers think companies have a ...

    £3,435.47 (Excl.Tax)
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  3. Financial Priorities – Indian Consumer – 2019

    • Consumer Report
    • December 2019
    • India

    Take note of people's spending caution; devise offers for consumers in line with their financial sentiment, which is just fine.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how are they playing out in India

    CONSUMER INSIGHTS

    £1,950.29 (Excl.Tax)
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  4. Attitudes Toward Higher Education - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "The high cost of higher education and a growing need for a degree to earn a living wage mean the stakes are high when it comes to choosing a school. For today’s prospective students, twenty-first century tools like school websites are replacing some of the in-person ...

    £3,435.47 (Excl.Tax)
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  5. Hispanic Lifestyles and Entertainment - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Overall, the majority of Hispanics are pleased with their current lifestyles. Their level of satisfaction is strongly correlated with how well they get along with friends and family and how much they want them involved in their leisure time. In addition to friends and family, ...

    £3,435.47 (Excl.Tax)
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  6. Beauty Routines – Indian Consumer – 2019

    • Consumer Report
    • December 2019
    • India

    Work around the Indian psyche, which involves minimalist beauty routine with very few products.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they play out in India

    CONSUMER INSIGHTS

    • Time spent on appearance of consumers
    £1,950.29 (Excl.Tax)
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  7. Digital Trends – Indian Consumer – 2019

    • Consumer Report
    • December 2019
    • India

    Increase adoption of smartphones among non-users. Use the digital way to reach out to consumers about brands and social issues.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY DRIVERS

    • Key trends
    • Global trends and how they are playing out in India

    CONSUMER INSIGHTS

    £1,950.29 (Excl.Tax)
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  8. Managing a healthy lifestyle – Germany – 2019

    • Consumer Report
    • November 2019
    • Germany

    There is an urgent need for concerted efforts by the government, businesses and brands to change people’s perceptions about what constitutes being healthy.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, and why
    £2,000.00 (Excl.Tax)
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  9. Lifestyles of Multicultural Young Adults - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Multicultural young adults may experience America differently than their White Non-Hispanic counterparts, but they also want many of the same things. Brands and businesses have the chance to win these consumers by helping them achieve their goals: to feel financially secure ...

    £3,435.47 (Excl.Tax)
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  10. Lifestyle of Mums of Babies – Indian Consumer – 2019

    • Consumer Report
    • October 2019
    • India

    Encourage men to play a more active role in childcare, as mothers struggle to balance between caring for their child and home. Use social media to reach mums.

    Nidhi Sinha, Head of Content - India Consumer

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are ...
    £1,950.29 (Excl.Tax)
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No. of reports 1 of 444