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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 1193
  1. Social Media Influence – Indian Consumer – 2020

    • Consumer Report
    • March 2020
    • India

    Utilise social media's influence to drive societal changes. This will build brand equity and establish strong resonance with an evolving consumer base.

    Nidhi Sinha, Head of Content - India Consumer

    US $2,494.99 (Excl.Tax)
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  2. Marketing to Women - UK - March 2020

    • Consumer Report
    • March 2020
    • UK

    “When it comes to the role of gender in advertising, women, like men, are starting to feel as though advertisers are making too much of gender politics. As more brands play into themes about female empowerment, women are starting to question how genuine brands are being and if ...

    US $2,447.87 (Excl.Tax)
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  3. Marketing to Women – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    As German women achieve greater work- and home-based equality with men, old-fashioned gender portrayals in advertising risk offending women, as well as men.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,454.00 (Excl.Tax)
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  4. Hispanics' Culture and Community - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "As Hispanics account for nearly 20% of the US population, they are intrinsically present in groups and communities across the US. How Hispanics meet the people that make up their social circles, in addition to the factors that strengthen them, shows how both groups and ...

    US $4,395.00 (Excl.Tax)
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  5. Marketing to Men - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “Marketers are often tempted to use aspirational themes in advertising to grab attention and create excitement about brands, however, because this approach can often be so out of sync with men’s actual lives, its impact may not always be very long lasting. A more nuanced ...

    US $2,447.87 (Excl.Tax)
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  6. Marketing to Millennials – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,454.00 (Excl.Tax)
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  7. Kids' Impact on Household Decisions - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "About 30% of households in the US include children, but as families typically spend more than other groups on food, clothing and many other types of goods, their significance far outweighs their numbers. Beyond increased spend, these younger households also drive consumer ...

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  8. On-the-go – Indian Consumer – 2020

    • Consumer Report
    • February 2020
    • India

    Re-look at the way on-the-go products are perceived in India; cater to commuters' growing demand by making such products easy to find and use.

    Nidhi Sinha, Head of Content - India Consumer

    US $2,494.99 (Excl.Tax)
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  9. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    US $2,454.00 (Excl.Tax)
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  10. Coastal and Heartland Consumers - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Where people live can shape their attitudes and behaviors. However, even though the media paints two very different pictures of Heartland and Coastal Americans, there are more similarities than differences between the two consumer groups. From organizational trust to overall ...

    US $4,395.00 (Excl.Tax)
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No. of reports 1 of 1193