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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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7 Item(s)
  1. Music Concerts and Festivals - US - December 2017

    • Consumer Report
    • December 2017
    • US

    The concert and music festival industry continues on its upward trajectory, as the number of tickets sold grows, ticket prices increase, and events regularly sell out. The success of the live music industry will likely endure as young adults, a core audience, grow their income ...

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  2. Movie Theaters - US - October 2017

    • Consumer Report
    • October 2017
    • US

    Movie theaters face stiff competition from other content providers for consumers’ leisure time and dollars. However, total movie theater revenues are estimated to reach $17.2 billion in 2017, representing a 23.1% increase from 2012-17. As ticket prices rise and theater menus ...

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  3. Marketing to Sports Fans - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "85% of US adults follow at least one sport. The most passionate sports fans, Avid Fans, almost never miss a game/event for the sport/team they follow and account for more than half of sport fans (43%) or 109 million adults. America’s sport of choice is football, which attracts ...

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  4. Theme Parks - US - April 2017

    • Consumer Report
    • April 2017
    • US

    "Theme park revenues are forecast to increase more rapidly over the next five years. Rising attendance and per capita spend help spur growth. While Disney and Universal dominate the market, nearly all other major theme park companies are showing positive results. Visitors seek ...

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  5. Outdoor Enthusiasts - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "More than three quarters of adults have participated in an outdoor activity in the last year and nearly nine in 10 claim to be at least somewhat enthusiastic about the outdoors. Although leisure outdoor participation is more prevalent, adults involved in physically active ...

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  6. The Arts and Crafts Consumer - US - January 2017

    • Consumer Report
    • January 2017
    • US

    "Consumers today are crafting at similar rates to years past, with 59% of adults being categorized as a crafter. However, interest in traditional craft projects, such as photography and scrapbooking, continue to see slight declines in participation year after year, likely ...

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  7. Hispanic Lifestyles and Entertainment - US - January 2017

    • Consumer Report
    • January 2017
    • US

    "Hispanics feel life is to be enjoyed, although most agree they are generally simple people who don’t need much to be satisfied. In many cases, larger household sizes and a lower median household income forces Hispanics to prioritize their expenses, particularly those that are ...

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7 Item(s)