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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 38
  1. Charitable Giving: Inc Impact of COVID-19 - UK - July 2020

    • Consumer Report
    • July 2020
    • UK

    “The COVID-19 outbreak has already had a devastating impact on the charities sector, with estimates suggesting a minimum of £4.3 billion has been lost because of the pandemic. There has been a growing consumer shift away from cash donations in recent years, and hygiene fears ...

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  2. Marketing to Women - UK - March 2020

    • Consumer Report
    • March 2020
    • UK

    “When it comes to the role of gender in advertising, women, like men, are starting to feel as though advertisers are making too much of gender politics. As more brands play into themes about female empowerment, women are starting to question how genuine brands are being and if ...

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  3. Marketing to Men - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “Marketers are often tempted to use aspirational themes in advertising to grab attention and create excitement about brands, however, because this approach can often be so out of sync with men’s actual lives, its impact may not always be very long lasting. A more nuanced ...

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  4. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

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  5. Marketing to the Over-55s - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Rising life expectancy has spurred an increased interest in health amongst the over-55s, as many seek to improve and maintain good health so that they may enjoy their later lives. And yet despite their desire to be healthier and to get fit, the age group’s health profile ...

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  6. Marketing to Millennials - UK - July 2019

    • Consumer Report
    • July 2019
    • UK

    “As Millennials continue to grow up, the needs of this broad generation become ever more diverse. Older Millennials are increasingly looking to settle down and start a family, and there are particular opportunities for financial services providers to help them with these goals. ...

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  7. Charitable Giving - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “As digital payment options have become more popular and widely available in recent years, there has been a subsequent decline in cash transactions. Cash has long been the most popular way of donating to charities, but the declining popularity of physical money means that ...

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  8. British Lifestyles: A New Understanding of Corporate Ethics - UK - April 2019

    • Consumer Report
    • April 2019
    • UK

    “The consumer understanding of corporate ethics has evolved and become much more sophisticated. Looking forward, this will make it much harder for businesses to buy customers’ trust by simply emphasising their environmental profile, while not making any changes to their fiscal ...

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  9. Marketing to Men - UK - January 2019

    • Consumer Report
    • January 2019
    • UK

    “Men’s mental health has become an increasing concern in recent years. While there is often particular emphasis placed on the high number of male suicides, the problem is much broader than this, and many men suffer in silence. For businesses there are undoubtedly reputational ...

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  10. Student Lifestyles - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Drinking culture has long played a major role in students’ social lives. However, there are signs that times are changing, with one in five students saying that they do not drink alcohol at all, while an even higher proportion show interest in more alcohol-free social events. ...

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No. of reports 1 of 38