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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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5 Item(s)
  1. Social Networking - Ireland - September 2012

    • Consumer Report
    • September 2012
    • Ireland

    Online social networking has become ever more integrated into the daily lives of Irish consumers, with this trend showing no signs of abating. Irish consumers are now conducting more of their social lives through online social networks.

    Smartphones and mobile devices also ...

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  2. Managing Finances - Ireland - August 2012

    • Consumer Report
    • August 2012
    • Ireland

    Increased unemployment and the severe squeeze on household incomes brought about by the recession have put consumers' management of their personal finances into sharp focus. Many Irish consumers are struggling to cope, while some others are in severe difficulty. Only a minority ...

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  3. Irish Lifestyles - Ireland - June 2012

    • Consumer Report
    • June 2012
    • Ireland

    Irish consumers are living under the threat of the breakup of the eurozone and NI consumers are already faced with a double-dip recession in 2012. This has seen their spending in a number of sectors decline, with a corresponding decrease in spending power.

    However, this has not ...

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  4. Attitudes to Advertising - Ireland - May 2012

    • Consumer Report
    • May 2012
    • Ireland

    The year 2012 continues to see traditional media losing ground to newer media, with Irish consumers increasingly exposed to web-based advertising, in turn lessening the effectiveness of TV and print advertising.

    Despite this, TV still remains the most important channel for ...

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  5. Price Promotions and Loyalty Schemes - Ireland - April 2012

    • Consumer Report
    • April 2012
    • Ireland

    Consumer spending power has taken a nosedive between 2008 and 2012, with consumers finding themselves with less money to spend, and growing household costs. Thus the hunt for bargains is helping to sustain the popularity of loyalty cards in retail stores, and is driving the ...

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5 Item(s)