Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 23
  1. Beauty Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  2. Sugar and Sweeteners - US - December 2016

    • Consumer Report
    • December 2016
    • US

    Dollar sales of sugar and sweeteners fell from 2011-16. Three category segments (sugar, sugar substitutes, and syrup) experienced overall declines, due to the stigmatization of sugar, and concerns about artificial sweeteners. Improving the perception of the category is in ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  3. Energy Drinks - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Total retail sales of energy drinks and shots posted estimated gains in 2015, thanks to the success seen in the energy drink segment. Total category sales are expected to continue upward as consumers search for functional drinks that meet their energy needs."
    - Elizabeth Sisel, ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. On-premise Alcohol Trends - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Drug Store Retailing - US - February 2016

    • Consumer Report
    • February 2016
    • US

    "The drug store market has expanded well beyond traditional drug stores to include other channels such as mass merchandisers, supermarkets, and warehouse clubs as well as mail order options that also fulfil consumers’ drug store needs."

    - Diana Smith, Senior Research Analyst - ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. Grocery Retailing - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "Retailers across channels are battling for a share of wallets and cash registers, creating what might be the most “crowded” segment in retail. Consumers are enjoying these options and fulfilling their grocery shopping needs by bouncing around to multiple stores that most ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. Marketing to Sports Fans - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  9. Hispanics and the Grocery Store Experience - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “More than two in 10 Hispanics say it would be easier for them to make purchase decisions if the packaging for grocery items was in Spanish. Providing Spanish-language packaging not only makes it easier for less acculturated Hispanics to choose products, but in a more general ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  10. Smoking Cessation Products - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Sales of smoking cessation products are expected to continue to experience growth. However, growth is limited as the market faces many challenges, such as domination from private label brands and a decreasing consumer base.”

    – Emily Krol, Health and Wellness analyst

    Some ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 23