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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 31 of 63
  1. Water Filtration - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
    – Gabriela Elani, Home & Personal Care Analyst

    US $4,395.00 (Excl.Tax)
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  2. Cooking Enthusiasts - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for ...

    US $4,395.00 (Excl.Tax)
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  3. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

    US $4,395.00 (Excl.Tax)
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  4. Marketing to Millennials - US - February 2014

    • Consumer Report
    • February 2014
    • US

    "Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a 'Millennial' just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for ...

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  5. Vitamins, Minerals and Supplements - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of ...

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  6. Obesity - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “Despite consumers’ interest in eating healthier, they also want food that tastes good. While government, food manufacturers, and restaurants try to provide healthier options to Americans, these organizations are up against several challenges, especially regarding how to market ...

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  7. Kids and Dining Out - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Children are shifting in the way they use restaurants. They are ordering from many different areas of the menus, in part because of parental health concerns as well as a lack of sophisticated options. The meal toy traditionally drew in kids, but children are becoming ...

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  8. Black Consumers' Diet and Wellness - US - March 2013

    • Consumer Report
    • March 2013
    • US

    “Black consumers exhibit the highest incidence of obesity and related diseases, but they are doing little to address it. Cultural as well as economic elements play a big role in unhealthy dietary habits and sedentary lifestyle. Creating awareness about the link between diet and ...

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  9. Pharmaceuticals: The Consumer - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “The pharmaceuticals industry continues to grow; however, changes to the healthcare landscape from the ACA as well as patent expirations will affect future sales.”

    – Emily Krol, Health and Wellness Analyst

    Some questions answered in this report include:

    • How will the Affordable ...
    US $4,395.00 (Excl.Tax)
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  10. Smoking Cessation Products - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Sales of smoking cessation products are expected to continue to experience growth. However, growth is limited as the market faces many challenges, such as domination from private label brands and a decreasing consumer base.”

    – Emily Krol, Health and Wellness analyst

    Some ...

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No. of reports 31 of 63