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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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10 Item(s)
  1. Sugar and Sweeteners - US - December 2016

    • Consumer Report
    • December 2016
    • US

    Dollar sales of sugar and sweeteners fell from 2011-16. Three category segments (sugar, sugar substitutes, and syrup) experienced overall declines, due to the stigmatization of sugar, and concerns about artificial sweeteners. Improving the perception of the category is in ...

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  2. Cooking Enthusiasts - US - November 2016

    • Consumer Report
    • November 2016
    • US

    "In 2016, 45% of Americans aged 18+ are considered Cooking Enthusiasts – or adults who cook from scratch multiple times a week, enjoy the cooking process, have skills in the kitchen, and cook because they want to rather than because they have to. Due to factors such as the ...

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  3. Vitamins, Minerals and Supplements - US - October 2016

    • Consumer Report
    • October 2016
    • US

    "VMS (vitamins, minerals, and supplements) is a trend-driven industry hinging on the latest health fad such as today’s emphasis on digestive health and supplements containing beauty benefits. While its growth has been steady, certain players are faring better than others by ...

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  4. Diet Trends - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences. Packaged and processed foods continue to fall out of favor, shrinking the opportunity ...

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  5. Fruit - US - July 2016

    • Consumer Report
    • July 2016
    • US

    "Fruit sales in the US have surpassed the $48 billion mark, growing consistently for the past decade, aside from a slight slowdown in 2014-15 due to an increase in fresh fruit prices. Fruit’s overall healthy reputation and the consumer desire for fresher foods should propel ...

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  6. Oral Care - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "The US oral care category has suffered from slow growth in recent years and grew only 2.2% in 2016. Near universal penetration of everyday products such as toothbrushes, toothpaste, mouthwash, and floss leave little room for increased usage. Opportunities exist in key ...

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  7. Vegetables - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "The vegetables category continued its steady year-over-year growth fueled mostly by sales of fresh produce, including fresh-cut salad. Consumers are eating and buying more vegetables, at home and away, and are looking for freshness, convenience, and nutrition. Despite category ...

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  8. Hispanics' Diet and Wellness - US - March 2016

    • Consumer Report
    • March 2016
    • US

    "Having a healthy lifestyle is important for Hispanics. More than half are proactive in terms of diet and exercise; however, since in general Hispanics feel they are healthy, the need for change may not be evident for all."

    - Juan Ruiz ,Director of Hispanic Insights

    This report ...

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  9. Drug Store Retailing - US - February 2016

    • Consumer Report
    • February 2016
    • US

    "The drug store market has expanded well beyond traditional drug stores to include other channels such as mass merchandisers, supermarkets, and warehouse clubs as well as mail order options that also fulfil consumers’ drug store needs."

    - Diana Smith, Senior Research Analyst - ...

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  10. Managing Your Health - US - January 2016

    • Consumer Report
    • January 2016
    • US

    "Several factors are impacting healthcare, including an anticipated shortage of primary care physicians, resulting in an increased focus on managing one’s own health, as well as growing reliance on retail health clinics and pharmacists. At a time when the US population is ...

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10 Item(s)