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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 31
  1. The Premium Brand and Luxury Consumer - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.”– Lindsey Rogers, Consumer Analyst

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  2. The Budget Shopper - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Retailers should strive to make it easy and even fun for customers to use coupons, tailor them as much as possible to customers’ individual tastes, and reward them for telling others about savings they accrued.”– Diana Smith, Senior Research & Apparel Analyst

    US $4,395.01 (Excl.Tax)
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  3. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  4. The Shopping Experience of Black Consumers - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different ...

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  5. Hispanics and Retail - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, ...

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  6. The Drug Store Shopper - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “Sales of drug stores are likely to grow over the next few years, largely as a result of the aging population and the rising cost of healthcare. However, drug stores are not immune to challenges such as the impact of competition from other channels, both online and ...

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  7. The Private Label Hispanic Consumer - US - August 2012

    • Consumer Report
    • August 2012
    • US

    According to the U.S. Census Bureau, the Hispanic population is expected to reach 61.1 million by 2017, a 15.6% increase from 2012. Additionally, Hispanic spending power is expected to climb to nearly $1.7 trillion by 2017, from nearly $1.2 trillion in 2012. Hispanic households ...

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  8. Living Online - US - July 2012

    • Consumer Report
    • July 2012
    • US

    Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.

    The propensity of consumers to view the ...

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  9. The Budget Shopper - US - June 2012

    • Consumer Report
    • June 2012
    • US

    Popularized during the height of the recession, the term “budget shopper” referred to a consumer who was struggling to make ends meet by scrutinizing costs, weighing out the pros and cons of nearly every purchase, and making spending cutbacks wherever possible. Although the ...

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  10. The Fresh Floral Consumer - US - May 2012

    • Consumer Report
    • May 2012
    • US

    The fresh floral market experienced sales declines during the recession as consumers cut back on non-essential spending, a category that many people consider fresh flowers to fall into. However, the market rebounded beginning in 2010, growing by 3% after a 10% decline in 2009, ...

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No. of reports 11 of 31