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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 44
  1. Exercise Trends - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The recession caused many Americans to reevaluate how they were spending their money. One of the things to be cut was usually gym memberships or workout plans. Consumers adopted ways to save money on fitness and have carried these practices through into recovery. Additionally, ...

    US $4,395.00 (Excl.Tax)
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  2. Marketing to Kids - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The primary concern for any marketer targeting kids is that they do not inadvertently offend parents or children’s advocacy groups with cleverly designed campaigns that may be deemed ‘too effective’ or exploitative of impressionable kids—particularly for products that are not ...

    US $4,395.00 (Excl.Tax)
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  3. Snacking Preferences of the Black Consumer - US - September 2012

    • Consumer Report
    • September 2012
    • US

    “The types of snack foods consumed by Blacks and the snack flavors they prefer are among the key issues discussed in this report. Blacks are more likely than other ethnic groups to consume a wide array of salty/savory snacks and sweet snacks. Brand and flavor preference trump ...

    US $4,395.00 (Excl.Tax)
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  4. Marketing to Pet Owners - US - September 2012

    • Consumer Report
    • September 2012
    • US

    Pet ownership in America is widespread, with 64% owning any pet. Being a pet owner often means more than providing the basic necessitates for an animal. In fact, Mintel finds that pets are considered members of the family to nearly nine out of 10 pet owners; however, this view ...

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  5. Attitudes Toward Corporate Social Responsibility - US - September 2012

    • Consumer Report
    • September 2012
    • US

    Corporate social responsibility (CSR) has evolved from its origin of a suggestion that corporations earmark a portion of their profits to put toward philanthropic initiatives, to becoming a basic component of the way that many companies operate their business. Along with ...

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  6. The Private Label Hispanic Consumer - US - August 2012

    • Consumer Report
    • August 2012
    • US

    According to the U.S. Census Bureau, the Hispanic population is expected to reach 61.1 million by 2017, a 15.6% increase from 2012. Additionally, Hispanic spending power is expected to climb to nearly $1.7 trillion by 2017, from nearly $1.2 trillion in 2012. Hispanic households ...

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  7. Marketing to Millennials - US - August 2012

    • Consumer Report
    • August 2012
    • US

    Millennials are taking increasingly prominent roles as consumers and in the workforce, and in so doing have captured the attention of retailers, employers and government officials who are growing more cognizant of these young consumers’ preferences and overall market potential. ...

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  8. Blacks and Entertainment - US - July 2012

    • Consumer Report
    • July 2012
    • US

    According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.25 trillion by 2015. Black consumers spend their leisure time in a ...

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  9. Asians and Entertainment - US - July 2012

    • Consumer Report
    • July 2012
    • US

    The spending power of Asians is soaring, and is expected to climb from $543 billion in 2010 to $775 billion by 2015. Asians have much higher median household incomes, a result of higher than average educational attainment and a greater likelihood of employment in high-paying ...

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  10. Living Online - US - July 2012

    • Consumer Report
    • July 2012
    • US

    Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.

    The propensity of consumers to view the ...

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No. of reports 11 of 44