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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 31 of 44
  1. Canadian Lifestage Financial Services Marketing - April 2012

    • Consumer Report
    • April 2012
    • US

    The Canadian consumer is currently facing considerable challenges. Unemployment is high, people are worried about being able to save enough to enjoy a comfortable retirement, and household debt is approaching levels that may indicate they are about to face their own credit ...

    US $4,395.00 (Excl.Tax)
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  2. Marketing to Dads - US - March 2012

    • Consumer Report
    • March 2012
    • US

    Dads are playing a more active role in many aspects of family life once considered the exclusive domain of moms. While the recession can be credited for some of the blurring of gender roles, it is also the result of a longer-term, generational shift in attitudes and ...

    US $4,395.00 (Excl.Tax)
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  3. Asian Americans and Technology - US - March 2012

    • Consumer Report
    • March 2012
    • US

    Asian purchasing power is rapidly growing, currently at $543 billion and expected to reach $775 billion by 2015. Asians' higher than average household incomes enable them to afford a variety of top-quality and big-ticket electronics, including the latest and most comprehensive ...

    US $4,395.00 (Excl.Tax)
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  4. Hispanics and Non-alcoholic Drinks - US - March 2012

    • Consumer Report
    • March 2012
    • US

    Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011, and purchasing power projected to reach more than $1.48 trillion by 2015, Hispanics are a key consumer group for non-alcoholic beverage companies to court. ...

    US $4,395.00 (Excl.Tax)
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  5. Planned At-home Events - US - March 2012

    • Consumer Report
    • March 2012
    • US

    Considering that more than six in 10 respondents to Mintel’s survey say they’ve planned and hosted at least one winter holiday dinner at their home within the past three years, and more than half have hosted an adult event (eg, a dinner party or adult birthday party), are ...

    US $4,395.00 (Excl.Tax)
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  6. Blacks and Convenience Stores - US - February 2012

    • Consumer Report
    • February 2012
    • US

    The convenience store (c-store) is a regular stop for Black consumers who rely on them for gasoline purchases and a variety of products and merchandise. Black adults are more likely to visit a c-store than any other ethnic group, with Black men being the most active c-store ...

    US $4,395.00 (Excl.Tax)
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  7. Hunting and Fishing Equipment - US - February 2012

    • Consumer Report
    • February 2012
    • US

    Despite slow growth in the overall U.S. economy, the hunting and fishing equipment market is a nearly $6 billion market that has grown by 22% between 2006 and 2010.

    This report provides an up-close look at the hunting and fishing equipment market, including:

    • The role of imports
    US $4,395.00 (Excl.Tax)
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  8. Marketing to Moms - US - February 2012

    • Consumer Report
    • February 2012
    • US

    For today’s moms the pressure to “do it all” is as strong as ever. Not only are they more likely to be primary earners in their households, they continue to hold primary responsibility for most parenting duties and household upkeep. As they try to balance the many priorities in ...

    US $4,395.00 (Excl.Tax)
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  9. Hispanics and Convenience Stores - US - February 2012

    • Consumer Report
    • February 2012
    • US

    Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011 and purchasing power projected to reach more than $1.4 trillion by 2014 Hispanics are a key group for convenience stores (c-stores) to court. But Hispanics ...

    US $4,395.00 (Excl.Tax)
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  10. Single Lifestyles - US - February 2012

    • Consumer Report
    • February 2012
    • US

    With fewer Americans marrying overall, those who do so are waiting longer to wed, and with an increasing divorce rate among older marrieds, singles are a growing population to consider in product positioning and marketing decisions.

    According to the U.S. Census Bureau, there are ...

    US $4,395.00 (Excl.Tax)
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No. of reports 31 of 44