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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 31 of 425
  1. Beauty Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the ...

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  2. Internet Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Influencers can bring authenticity to brand communications. While consumers who follow influencers may know when they are being sold to, they still value the entertaining and honest depictions of real life that are projected online. Influencer marketing will continue to evolve ...

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  3. Health Management Trends - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "The health and wellness market has grown from an industry to a culture, expanding the definition of what it means to be healthy in more holistic terms. All adults report doing something for the benefit of their health and wellbeing so brands have an opportunity to connect with ...

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  4. Lifestyles of Young Families - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "Fewer Americans are having children and there are now fewer families with kids under age 12 in the US compared to previous decades. One of the top challenges parents continue to face is the high cost of childcare, leading some families to rely heavily on family support to ...

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  5. Hispanics' Diet and Wellness - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "How Hispanics approach their overall wellbeing depends on how concerned they are about their physical and emotional wellbeing as well as how they eat. How they react to these concerns shows that the Hispanic market is far from being homogeneous, and each of the different ...

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  6. Black Consumers' Diet and Wellness - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "Black adults believe that a healthy diet and exercise leads to overall wellness, but their knowledge of what constitutes a healthy lifestyle and their everyday habits are sometimes in conflict with one other. Most Black adults are concerned that their efforts to maintain or ...

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  7. Seniors and Health - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on ...

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  8. Natural and Organic Personal Care Consumer - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Natural brands continue to experience growth, albeit in a new direction. Clean beauty is the new green, with consumers looking for beauty products free from specific synthetic ingredients rather than synthetic-free. To expand consumer penetration of these products and advance ...

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  9. Movie Theaters - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Despite increasing competition from new media, there is still consistent interest in movie theaters. Investments in premium formats, foodservice offerings, and loyalty programs are helping to match shifting consumer attitudes and expectations for what a movie theater ...

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  10. Weight Management - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "More than 206 million adults in the US are currently managing their weight. While the audience is sizeable, the challenge for industry players is that the majority are following a self-guided approach to weight management. This could point to why the obesity rates continue to ...

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No. of reports 31 of 425