Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

8 Item(s)
  1. Cooking Enthusiasts - Canada - December 2018

    • Consumer Report
    • December 2018
    • Canada

    "It can be said that Canadians know their way around a kitchen given that virtually all Canadians (97%) claim to have at least a minimum of basic cooking skills. Although the activity is one that most enjoy, time constraints and logistical considerations lead half the ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  2. Wearable Technology - Canada - November 2018

    • Consumer Report
    • November 2018
    • Canada

    “Wearable technology represents the next step in personal technology. Computers, smartphones and tablets have all entered the market and established themselves as ubiquitous devices owned by the vast majority of consumers. With the emergence of wearable tech, its goal is to ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  3. Marketing to Moms - Canada - September 2018

    • Consumer Report
    • September 2018
    • Canada

    "Canadian moms pride themselves on being reliable (74%) and see themselves as being more successful than a ‘typical’ mom in terms of managing stress and time. Having said this, guilt looms when allowing time for themselves. Moms are reliant on other moms as a key resource ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. Digital Advertising - Canada - August 2018

    • Consumer Report
    • August 2018
    • Canada

    "The vast majority of Canadian consumers regularly view digital ads, whether via a computer, mobile device and/or news feed. Additionally, most consumers are also exposed to digital ads on a daily basis. Although most see digital ads frequently, frustration and avoidance of ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Social Media Trends - Canada - May 2018

    • Consumer Report
    • May 2018
    • Canada

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. Canadian Lifestyles: Redefining the Mainstream - Canada - April 2018

    • Consumer Report
    • April 2018
    • Canada

    “Not only are consumers currently feeling better about their financial situations this year, the majority of Canadians also feel that their financial goals are attainable. Even though there isn’t necessarily a Canadian version of the ‘American Dream’, there is a sense of ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. Marketing to Young Adults - Canada - April 2018

    • Consumer Report
    • April 2018
    • Canada

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Marketing to Millennials - Canada - January 2018

    • Consumer Report
    • January 2018
    • Canada

    "As Millennials grow up, they report a good level of confidence in their ability to take care of themselves, their families and in their parenting skills. Canadian Millennials are highly optimistic about their personal opportunities, yet may lack the financial knowhow to move ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
8 Item(s)