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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 12
  1. Wearable Technology - Canada - November 2018

    • Consumer Report
    • November 2018
    • Canada

    “Wearable technology represents the next step in personal technology. Computers, smartphones and tablets have all entered the market and established themselves as ubiquitous devices owned by the vast majority of consumers. With the emergence of wearable tech, its goal is to ...

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  2. Character Merchandising - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Licensed merchandise is big business, valued at $111.4 billion, and character merchandise represents the lion’s share (12.1%) of it. Blockbuster movies, TV shows, and other forms of media content all drive enormous demand for character merchandise, but the industry needs to ...

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  3. Plus Size and Big & Tall Clothing - US - June 2015

    • Consumer Report
    • June 2015
    • US

    It is this sheer number of consumers that play a major role in creating demand for the plus size and big and tall clothing markets. The industry will also be supported by growing female and male populations and a strengthening economy.

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  4. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  5. The Shopping Experience of Black Consumers - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different ...

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  6. The Hispanic Apparel and Footwear Consumer - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Hispanics of all genders, age groups, and income levels are looking for ways to find more value when purchasing apparel and footwear. Yet individual segments of the Hispanic audience present unique opportunities for marketers trying to convince them to buy now. Hispanics who ...

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  7. Weddings - US - May 2013

    • Consumer Report
    • May 2013
    • US

    “While the wedding market has returned to modest growth, a smaller share of the population is choosing marriage and more opting to cohabitate without commitment instead. Industry players will need to look beyond the traditional parameters of weddings to attract marriage ...

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  8. Sportswear in US (2011) – Market Sizes

    • Market Data
    • March 2012
    • US
    Sportswear in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market comprises all sports clothing and footwear for swimming, ski-ing, running, fitness and other sports through all retail outlets ...
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  9. Sportswear in Canada (2011) – Market Sizes

    • Market Data
    • January 2012
    • Canada
    Sportswear in Canada by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market comprises all sports clothing and footwear for swimming, ski-ing, running, fitness and other sports through all retail outlets ...
    US $373.50 (Excl.Tax)
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  10. Destination Weddings - US - March 2011

    • Consumer Report
    • March 2011
    • US

    Marriage trends in the U.S. are shifting, resulting in a lower percentage of the population opting for marriage and longer waits to first marriage among those who do. However, a look back over the past decade shows gains in the destination wedding market, and in this report ...

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No. of reports 1 of 12