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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 14
  1. Cooking Enthusiasts - Canada - December 2018

    • Consumer Report
    • December 2018
    • Canada

    "It can be said that Canadians know their way around a kitchen given that virtually all Canadians (97%) claim to have at least a minimum of basic cooking skills. Although the activity is one that most enjoy, time constraints and logistical considerations lead half the ...

    US $4,395.00 (Excl.Tax)
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  2. Seniors and Health - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on ...

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  3. Natural and Organic Personal Care Consumer - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Natural brands continue to experience growth, albeit in a new direction. Clean beauty is the new green, with consumers looking for beauty products free from specific synthetic ingredients rather than synthetic-free. To expand consumer penetration of these products and advance ...

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  4. Wearable Technology - Canada - November 2018

    • Consumer Report
    • November 2018
    • Canada

    “Wearable technology represents the next step in personal technology. Computers, smartphones and tablets have all entered the market and established themselves as ubiquitous devices owned by the vast majority of consumers. With the emergence of wearable tech, its goal is to ...

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  5. Weight Management - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "More than 206 million adults in the US are currently managing their weight. While the audience is sizeable, the challenge for industry players is that the majority are following a self-guided approach to weight management. This could point to why the obesity rates continue to ...

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  6. Exercise Trends - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "The majority of US adults are exercising, but not with strong intensity. The strong association between exercise and health is expected, though emotional benefits including positivity also align with being active. Since the majority of consumers are working out at home, ...

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  7. Healthy Lifestyles - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Although nearly nine in 10 Americans feel they lead at least “somewhat healthy” lifestyles, self-perceptions do not always align with reality. A positive assessment doesn’t mean that people are not looking for improvement. In fact, one third say they are actively trying to ...

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  8. Fragrances - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "After several years of lackluster sales performance, the US fragrance market continues to see sales slip. Cross-category competition and disengagement among key demographics have hindered category growth. In spite of category challenges, there are pockets of growth in ...

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  9. Men's Attitudes to BPC - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as ...

    US $3,995.00 (Excl.Tax)
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  10. Emotional Wellbeing – Indian Consumer – 2018

    • Consumer Report
    • May 2018
    • India

    As consumers become more aware of the negative effects of stress, brands have an opportunity to create simple, everyday solutions to help them cope.

    Natasha Kumar, Food & Drink Analyst - India

    US $2,495.00 (Excl.Tax)
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No. of reports 1 of 14