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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 20
  1. Consumer Lifestyles: China's Grey Hairs - December 2012

    • Consumer Report
    • December 2012
    • China

    “Chinese people who will be at retirement age on or before 2015 have been witness to massive social upheavals and change. In order to understand what shapes the way they behave as consumers, we need to first grasp the scope of the changes they have witnessed, and how these ...

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  2. Marketing to Baby Boomers - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent ...

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  3. Consumer Lifestyles: Meet the Little Emperors - China - November 2012

    • Consumer Report
    • November 2012
    • China

    “China’s ‘Little Emperors’ are the youth of the country’s nascent emerging middle class. Growing up in families with higher-than-average discretionary incomes, no siblings and active grandparents, they are the beneficiaries of rising expenditure on children. However, a rigid ...

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  4. Fashion for the Over-55s - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “A rapidly ageing population is not without its commercial opportunities but shopping must be made more enjoyable and easier for these consumers. Four in ten over-55s do not enjoy shopping for clothes in-store, highlighting that there are numerous obstacles that ruin the ...

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  5. Marketing to Teens - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “Expecting to catch any significant volume of time from a teen is unrealistic as they bounce between media, and as a result companies that recognize and embrace the transient nature of teens’ attention will be best placed to engage with this audience. However, at the same time, ...

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  6. Lifestyles of Young Adults - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “Being financially responsible is a must-have for today’s 16-24-year-olds. Economic uncertainties are forcing young adults to jump through more hoops to be able to afford education, get a job matching their qualifications, and get on the property ladder. Going forward, it can ...

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  7. Lifestyles of Dads - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “Whilst more mums classify themselves as breadwinners in their families, the opposite trend is also coming to the fore. As there are more stay-at-home mums, dads are adjusting to coping with increasing work pressures and staying connected with their offspring.”

    – Ina Mitskavets, ...

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  8. Marketing to Kids - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The primary concern for any marketer targeting kids is that they do not inadvertently offend parents or children’s advocacy groups with cleverly designed campaigns that may be deemed ‘too effective’ or exploitative of impressionable kids—particularly for products that are not ...

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  9. Lifestyles of Mums: Consumer Report - UK - September 2012

    • Consumer Report
    • September 2012
    • UK

    “British families continue feeling the pinch, as they weigh up their financial priorities, with many downgrading products for themselves rather than for their offspring. Having quality family experiences remains important, even in the wake of continued inflationary pressures ...

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  10. Marketing to Millennials - US - August 2012

    • Consumer Report
    • August 2012
    • US

    Millennials are taking increasingly prominent roles as consumers and in the workforce, and in so doing have captured the attention of retailers, employers and government officials who are growing more cognizant of these young consumers’ preferences and overall market potential. ...

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No. of reports 1 of 20