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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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10 Item(s)
  1. Movie Theaters - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "Despite increasing competition from new media, there is still consistent interest in movie theaters. Investments in premium formats, foodservice offerings, and loyalty programs are helping to match shifting consumer attitudes and expectations for what a movie theater ...

    US $4,395.00 (Excl.Tax)
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  2. Character Merchandising - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Licensed merchandise is big business, valued at $111.4 billion, and character merchandise represents the lion’s share (12.1%) of it. Blockbuster movies, TV shows, and other forms of media content all drive enormous demand for character merchandise, but the industry needs to ...

    US $4,395.00 (Excl.Tax)
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  3. Digital Video - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "As new players enter the streaming market and established names invest in unique consumer experiences, digital video platforms are staking their claim in a crowded media landscape. The domination of a few key players and increasing consumer interest have bolstered revenue, but ...

    US $4,395.00 (Excl.Tax)
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  4. Streaming Audio - US - October 2018

    • Consumer Report
    • October 2018
    • US

    “The competitive landscape for streaming audio is fairly level in terms of service offerings, but a few standouts have dominated through partnerships with other services and easy access to extensive libraries. Paid streaming apps likely find that their biggest competition is ...

    US $4,395.00 (Excl.Tax)
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  5. Digital Trends (Hardware) - US - September 2018

    • Consumer Report
    • September 2018
    • US

    "In the modern tech market, efficient devices are expected and consumers are increasingly looking for connection between devices to contribute to a cohesive experience. Hesitation toward new, unproven technology has hindered growth in emerging categories, but advancements in ...

    US $4,395.00 (Excl.Tax)
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  6. Attitudes toward Gaming - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "While video games may serve the simple purpose of casual entertainment for most, a smaller share of dedicated gamers care a great deal about what they play. The casual nature of mobile gaming can appeal to a wider net of people, but console and computer gamers will drive ...

    US $4,395.00 (Excl.Tax)
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  7. Social Media Trends - Canada - May 2018

    • Consumer Report
    • May 2018
    • Canada

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and ...

    US $4,395.00 (Excl.Tax)
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  8. Marketing to Young Adults - Canada - April 2018

    • Consumer Report
    • April 2018
    • Canada

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with ...

    US $4,395.00 (Excl.Tax)
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  9. Hispanics' Content Consumption and Sharing - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "As the digital divide between Hispanics and the general population closes, the Hispanic population is consuming a vast array of content on a multitude of platforms. TV is still the center of Hispanic households, but online services are successfully complementing traditional ...

    US $4,395.00 (Excl.Tax)
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  10. Black Consumers' Content Consumption and Sharing - US - January 2018

    • Consumer Report
    • January 2018
    • US

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a ...

    US $4,395.00 (Excl.Tax)
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10 Item(s)