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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 34
  1. Living Online - US - July 2012

    • Consumer Report
    • July 2012
    • US

    Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.

    The propensity of consumers to view the ...

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  2. The Budget Shopper - US - June 2012

    • Consumer Report
    • June 2012
    • US

    Popularized during the height of the recession, the term “budget shopper” referred to a consumer who was struggling to make ends meet by scrutinizing costs, weighing out the pros and cons of nearly every purchase, and making spending cutbacks wherever possible. Although the ...

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  3. The Fresh Floral Consumer - US - May 2012

    • Consumer Report
    • May 2012
    • US

    The fresh floral market experienced sales declines during the recession as consumers cut back on non-essential spending, a category that many people consider fresh flowers to fall into. However, the market rebounded beginning in 2010, growing by 3% after a 10% decline in 2009, ...

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  4. Blacks and Convenience Stores - US - February 2012

    • Consumer Report
    • February 2012
    • US

    The convenience store (c-store) is a regular stop for Black consumers who rely on them for gasoline purchases and a variety of products and merchandise. Black adults are more likely to visit a c-store than any other ethnic group, with Black men being the most active c-store ...

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  5. Hunting and Fishing Equipment - US - February 2012

    • Consumer Report
    • February 2012
    • US

    Despite slow growth in the overall U.S. economy, the hunting and fishing equipment market is a nearly $6 billion market that has grown by 22% between 2006 and 2010.

    This report provides an up-close look at the hunting and fishing equipment market, including:

    • The role of imports
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  6. Hispanics and Convenience Stores - US - February 2012

    • Consumer Report
    • February 2012
    • US

    Both the number of Hispanics in the U.S. and their purchasing power are growing rapidly. With 51 million people in 2011 and purchasing power projected to reach more than $1.4 trillion by 2014 Hispanics are a key group for convenience stores (c-stores) to court. But Hispanics ...

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  7. The Drug Store Shopper - US - January 2012

    • Consumer Report
    • January 2012
    • US

    Retail sales at drug stores grew by 3.6% in 2011, reaching $230 billion, and are expected to increase by a further 5% in 2012. Growth is driven by the aging population, rising levels of obesity and obesity-related illnesses and conditions such as diabetes and heart disease. As ...

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  8. Attitudes Toward In-store Promotion at FDM Outlets - US - May 2011

    • Consumer Report
    • May 2011
    • US

    For some consumers, interest in promotions is flagging as they are bombarded with digital deals that flood inboxes, coupon websites, and promotions in stores. A January 2011 SymphonyIRI survey reported that in 70% of packaged goods categories in 2010, at least 30% of ...

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  9. The Hispanic Retail Report: Household, Electronics, Apparel, Grocery and Personal Care - US - March 2011

    • Consumer Report
    • March 2011
    • US

    Fashion-conscious, cell phone-savvy, and with a love for food, Hispanics are the ideal consumer segment for almost any retail sector. As the economy recovers from the recent recession, Hispanics’ expenditures on food and beverages, apparel, footwear, housing and transportation ...

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  10. Budget Shopper - US - October 2010

    • Consumer Report
    • October 2010
    • US

    The official announcement that the recession came to an end in June 2009 seems out of sync with the reality of most Americans still feeling the effects of the downturn. Reflecting an enduringly recessionary mindset, a majority of consumers continue to say that they are ...

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No. of reports 21 of 34