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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 82
  1. Consumer Lifestyles: China's Grey Hairs - December 2012

    • Consumer Report
    • December 2012
    • China

    “Chinese people who will be at retirement age on or before 2015 have been witness to massive social upheavals and change. In order to understand what shapes the way they behave as consumers, we need to first grasp the scope of the changes they have witnessed, and how these ...

    US $4,460.00 (Excl.Tax)
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  2. Travel Money - UK - December 2012

    • Consumer Report
    • December 2012
    • UK

    “Foreign currency and debit/credit cards continue to be the most popular methods of spending abroad, with most other products overlooked by the majority of consumers. Uptake of currency cards is still relatively low, despite this being the main area of innovation, with only one ...

    US $2,610.66 (Excl.Tax)
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  3. Hispanics and the Grocery Store Experience - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “More than two in 10 Hispanics say it would be easier for them to make purchase decisions if the packaging for grocery items was in Spanish. Providing Spanish-language packaging not only makes it easier for less acculturated Hispanics to choose products, but in a more general ...

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  4. Marketing to Hispanic Men - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “The attitudes of Hispanic men toward advertising and media and their shopping behavior are among the key issues discussed in this new report for Mintel. Hispanic men are loyal shoppers and are most likely to purchase clothing, food products, home electronics, and household ...

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  5. Marketing to Baby Boomers - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Boomers face a host of financial challenges as they near retirement, which these may cause them to postpone as they build up funds. Boomers are using their resources to care for aging parents and adult children. Increases in human longevity necessitate greater funds to prevent ...

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  6. The Savvy Shopper - UK - December 2012

    • Consumer Report
    • December 2012
    • UK

    “The market has responded well to consumer demand for low prices. However, as shoppers get increasingly savvy, retailers will need to look beyond price points if they want to retain customers who are increasingly selective and less brand loyal.”

    – Ina Mitskavets, Senior Consumer ...

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  7. Mass Affluent and Financial Services - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “After being challenged by the recession, the mass affluent market is staging somewhat of a comeback and has become an increasingly attractive market for banks and other types of financial institutions. The question is whether these institutions can find the hooks most relevant ...

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  8. Smoking Cessation Products - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Sales of smoking cessation products are expected to continue to experience growth. However, growth is limited as the market faces many challenges, such as domination from private label brands and a decreasing consumer base.”

    – Emily Krol, Health and Wellness analyst

    Some ...

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  9. Consumer Lifestyles: Meet the Little Emperors - China - November 2012

    • Consumer Report
    • November 2012
    • China

    “China’s ‘Little Emperors’ are the youth of the country’s nascent emerging middle class. Growing up in families with higher-than-average discretionary incomes, no siblings and active grandparents, they are the beneficiaries of rising expenditure on children. However, a rigid ...

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  10. Spanish Consumer Lifestyles: Technology and the Environment - November 2012

    • Consumer Report
    • November 2012
    • Spain

    Mintel's Continental Europe Consumer Lifestyles reports analyse consumer data across four countries: France, Germany, Spain and Italy.

    The first set of individual country reports published in July focus on consumer attitudes towards health, cooking, food shopping, the economy ...

    US $1,694.64 (Excl.Tax)
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No. of reports 1 of 82