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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 82
  1. Lifestyles of Young Adults - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “Being financially responsible is a must-have for today’s 16-24-year-olds. Economic uncertainties are forcing young adults to jump through more hoops to be able to afford education, get a job matching their qualifications, and get on the property ladder. Going forward, it can ...

    US $2,483.78 (Excl.Tax)
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  2. Asian Americans' Approach to Health and Wellness - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “How Asians perceive their overall health and where there are gaps are among the key issues explored within this report. Asians understand the importance of leading a healthy lifestyle and value their overall well-being and yet they don’t seek advice from health professionals. ...

    US $4,395.00 (Excl.Tax)
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  3. Visitor Attractions - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “Growing mobile device ownership and usage levels, particularly of smartphones and tablets, presents operators with many opportunities to enhance the visitor experience at their attractions.”

    – Michael Oliver, Senior Leisure & Media Analyst

    Some questions answered in this report ...

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  4. Exercise Trends - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The recession caused many Americans to reevaluate how they were spending their money. One of the things to be cut was usually gym memberships or workout plans. Consumers adopted ways to save money on fitness and have carried these practices through into recovery. Additionally, ...

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  5. Lifestyles of Dads - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “Whilst more mums classify themselves as breadwinners in their families, the opposite trend is also coming to the fore. As there are more stay-at-home mums, dads are adjusting to coping with increasing work pressures and staying connected with their offspring.”

    – Ina Mitskavets, ...

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  6. Marketing to Kids - US - October 2012

    • Consumer Report
    • October 2012
    • US

    “The primary concern for any marketer targeting kids is that they do not inadvertently offend parents or children’s advocacy groups with cleverly designed campaigns that may be deemed ‘too effective’ or exploitative of impressionable kids—particularly for products that are not ...

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  7. Social Networking - Ireland - September 2012

    • Consumer Report
    • September 2012
    • Ireland

    Online social networking has become ever more integrated into the daily lives of Irish consumers, with this trend showing no signs of abating. Irish consumers are now conducting more of their social lives through online social networks.

    Smartphones and mobile devices also ...

    US $1,363.28 (Excl.Tax)
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  8. Consumer Lifestyles: Food Scares - China - September 2012

    • Consumer Report
    • September 2012
    • China

    “As China’s food scares crisis persists, companies continue to seek effective strategies to ensure that their products do no harm. However, a food scare is a many-headed hydra – farmers, logistics suppliers, food manufacturers, packagers and retailers are all weak points in a ...

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  9. Snacking Preferences of the Black Consumer - US - September 2012

    • Consumer Report
    • September 2012
    • US

    “The types of snack foods consumed by Blacks and the snack flavors they prefer are among the key issues discussed in this report. Blacks are more likely than other ethnic groups to consume a wide array of salty/savory snacks and sweet snacks. Brand and flavor preference trump ...

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  10. UK Vitamin and Supplement Market Research - September 2012

    • Consumer Report
    • September 2012
    • UK

    “When it comes to health and wellness today’s information-driven consumers seek advice from a number of quarters but it is recommendation that carries the highest weight influencing purchase of vitamins and supplements amongst six in ten users. With personal recommendations, ...

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No. of reports 21 of 82