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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 1211
  1. Marketing to Men - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “Marketers are often tempted to use aspirational themes in advertising to grab attention and create excitement about brands, however, because this approach can often be so out of sync with men’s actual lives, its impact may not always be very long lasting. A more nuanced ...

    US $2,602.28 (Excl.Tax)
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  2. Marketing to Millennials – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,608.80 (Excl.Tax)
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  3. Kids' Impact on Household Decisions - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "About 30% of households in the US include children, but as families typically spend more than other groups on food, clothing and many other types of goods, their significance far outweighs their numbers. Beyond increased spend, these younger households also drive consumer ...

    US $4,438.56 (Excl.Tax)
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  4. On-the-go – Indian Consumer – 2020

    • Consumer Report
    • February 2020
    • India

    Re-look at the way on-the-go products are perceived in India; cater to commuters' growing demand by making such products easy to find and use.

    Nidhi Sinha, Head of Content - India Consumer

    US $2,519.72 (Excl.Tax)
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  5. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Associate Director for Food & Drink Germany

    US $2,608.80 (Excl.Tax)
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  6. Coastal and Heartland Consumers - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Where people live can shape their attitudes and behaviors. However, even though the media paints two very different pictures of Heartland and Coastal Americans, there are more similarities than differences between the two consumer groups. From organizational trust to overall ...

    US $4,438.56 (Excl.Tax)
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  7. Attitudes Toward Brand Ethics - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "About two thirds of adults say they want the brands they support to be ethical. What exactly that means is murky, but most consumers believe that brands have an obligation to not jeopardize their customers’ health or safety. About half of all consumers think companies have a ...

    US $4,438.56 (Excl.Tax)
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  8. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

    US $2,602.28 (Excl.Tax)
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  9. Sustainability – Thai Consumer – 2020

    • Consumer Report
    • January 2020
    • Thailand

    As Thailand enters the sustainability trend, brands are facing difficult challenges. What can they do to excel and meet demands for sustainability?

    Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst - Thailand

    US $1,312.88 (Excl.Tax)
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  10. PC Gaming: Desktops and Laptops - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "From older casual gamers playing simple card games on their home computers to younger gamers investing in dedicated gaming hardware, the PC gaming audience encompasses a vast array of interests. A lack of brand loyalty, coupled with a desire to optimize the gaming experience, ...

    US $4,438.56 (Excl.Tax)
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No. of reports 21 of 1211