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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 44
  1. Hispanics and Entertainment - US - June 2012

    • Consumer Report
    • June 2012
    • US

    According to the U.S. Census Bureau, the Hispanic population is expected to reach 59.4 million by 2016, a 15.8% increase from 2011. Currently more than $1 trillion, Hispanic spending power is expected to climb to nearly $1.5 trillion by 2015. Hispanic households are more likely ...

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  2. The Budget Shopper - US - June 2012

    • Consumer Report
    • June 2012
    • US

    Popularized during the height of the recession, the term “budget shopper” referred to a consumer who was struggling to make ends meet by scrutinizing costs, weighing out the pros and cons of nearly every purchase, and making spending cutbacks wherever possible. Although the ...

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  3. Attitudes Toward Healthy Food - US - June 2012

    • Consumer Report
    • June 2012
    • US

    America’s collective weight problem and its impact on the country’s healthcare system has been well-documented by the media. While some Americans have sought or will seek to improve their eating habits, the country’s weight situation is expected to grow even worse. The Centers ...

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  4. Marketing to Sports Fans - US - June 2012

    • Consumer Report
    • June 2012
    • US

    Sports continue to be a staple of American culture that attracts fans of each gender, all ages, ethnicities, and backgrounds. Sports fans have largely come to show their enthusiasm for professional and college-level athletics in two principle ways—by developing allegiances to ...

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  5. Social Networking - US - May 2012

    • Consumer Report
    • May 2012
    • US

    Global sales of ads on Facebook alone grew 69% in 2011, reaching $1.7 billion in the U.S., and are expected to reach $3.7 billion in 2012. The leading network also reported 37% growth in ad sales in the first quarter of 2012, based on its increasing membership and innovations ...

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  6. Marketing to Multicultural Young Adults - US - May 2012

    • Consumer Report
    • May 2012
    • US

    This report examines the dynamic, multicultural young adult population, offering insights into their priorities, interests, hobbies and activities. Given that this generation is at the forefront of digital connectivity, focus is given to their ownership, use of and attitudes ...

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  7. The Fresh Floral Consumer - US - May 2012

    • Consumer Report
    • May 2012
    • US

    The fresh floral market experienced sales declines during the recession as consumers cut back on non-essential spending, a category that many people consider fresh flowers to fall into. However, the market rebounded beginning in 2010, growing by 3% after a 10% decline in 2009, ...

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  8. Marketing to Black Parents - US - May 2012

    • Consumer Report
    • May 2012
    • US

    According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.25 trillion by 2015. Black households are more likely than White ...

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  9. Blacks and Non-Alcoholic Beverages - US - April 2012

    • Consumer Report
    • April 2012
    • US

    According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.3 trillion by 2015. Higher education levels, and the resulting higher ...

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  10. Marketing to the Green Consumer - US - April 2012

    • Consumer Report
    • April 2012
    • US

    Improving economic conditions indicate that demand for green and sustainable products will grow in 2012. During the recession years (2007-09) and the subsequent slow recovery, the green consumer base stagnated as financial concerns outweighed environmental concerns. However, ...

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No. of reports 21 of 44