Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 21 of 44
  1. Gambling and Sports Betting - US - August 2018

    • Consumer Report
    • August 2018
    • US

    "Although they have been growing steadily, the gambling and sports betting markets have the potential to bust out in the coming years. Sports betting markets are expected to open up significantly on the heels of a monumental Supreme Court decision allowing states to regulate ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  2. Frequent Travel Programs - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "A strong economy encourages people to spend on travel. With many tools available to help consumers find the lowest prices, travel providers lean on their loyalty programs to build crucial brand loyalty. These programs must innovate in order to maximize their effectiveness in ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  3. Consumers and the Economic Outlook - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Consumers remain confident in their financial health and anticipate little change in the coming year, resulting in stable patterns of financial opinions and behaviors. Consumers hope to save for the future while also maintaining spending levels that accommodate their current ...

    US $2,500.00 (Excl.Tax)
    Find out more Add to cart
  4. Attitudes toward Corporate Social Responsibility - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "In today’s highly polarized times, consumers increasingly want to know that they share consistent values with the companies they purchase from. As a result, CSR (corporate social responsibility) programs have grown far beyond token charitable initiatives and in some cases are ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  5. Patio and Backyard Living - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  6. Marketing to Black Millennials - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "Black Millennials are a tenacious group who are grounded in their faith and belief that they will be the change they want to see – within their family, community and most importantly, themselves. This generational group looks among and within themselves to control and define ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  7. Marketing to Hispanic Millennials - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "The Hispanic Millennial generation accounts for the largest share of the Hispanic population. Due to their significant influence on older and younger Hispanics, understanding Hispanic Millennials provide hints about the future direction of the Hispanic market as a whole.
    - Juan ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  8. Attitudes toward Gaming - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "While video games may serve the simple purpose of casual entertainment for most, a smaller share of dedicated gamers care a great deal about what they play. The casual nature of mobile gaming can appeal to a wider net of people, but console and computer gamers will drive ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  9. Social Media Trends - Canada - May 2018

    • Consumer Report
    • May 2018
    • Canada

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
  10. Outdoor Vacation Activities - US - May 2018

    • Consumer Report
    • May 2018
    • US

    "As travelers put greater emphasis on experiences over destination, vacations that include outdoor activities can provide an escape from daily life. Leisurely outdoor activities appeal to a broader group of vacationers, but active outdoor activities tend to attract a more ...

    US $4,395.01 (Excl.Tax)
    Find out more Add to cart
No. of reports 21 of 44