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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 41 of 82
  1. Italian Consumer Lifestyles: Food and Health - July 2012

    • Consumer Report
    • July 2012
    • Italy

    This is the first in a twice-yearly series of reports that analyses consumer data from four European countries – France, Italy, Spain, Germany – and forms part of the European Consumer Lifestyle series. The analysis will focus on consumers from each country and identify and ...

    US $1,612.28 (Excl.Tax)
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  2. Blacks and Entertainment - US - July 2012

    • Consumer Report
    • July 2012
    • US

    According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.25 trillion by 2015. Black consumers spend their leisure time in a ...

    US $4,395.00 (Excl.Tax)
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  3. Asians and Entertainment - US - July 2012

    • Consumer Report
    • July 2012
    • US

    The spending power of Asians is soaring, and is expected to climb from $543 billion in 2010 to $775 billion by 2015. Asians have much higher median household incomes, a result of higher than average educational attainment and a greater likelihood of employment in high-paying ...

    US $4,395.00 (Excl.Tax)
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  4. Girls' Lifestyles - UK - July 2012

    • Consumer Report
    • July 2012
    • UK

    “Today’s girls are highly engaged with social media, with the mobile channel reinforcing their habits. As examples of children using technology creatively or to promote social causes are becoming more frequent, perhaps parents should employ a ‘can’t beat them, join them’ ...

    US $2,483.78 (Excl.Tax)
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  5. Living Online - US - July 2012

    • Consumer Report
    • July 2012
    • US

    Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.

    The propensity of consumers to view the ...

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  6. Irish Lifestyles - Ireland - June 2012

    • Consumer Report
    • June 2012
    • Ireland

    Irish consumers are living under the threat of the breakup of the eurozone and NI consumers are already faced with a double-dip recession in 2012. This has seen their spending in a number of sectors decline, with a corresponding decrease in spending power.

    However, this has not ...

    US $1,363.28 (Excl.Tax)
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  7. Consumer Lifestyles: China's Middle Class - China - June 2012

    • Consumer Report
    • June 2012
    • China

    “The overriding and dominant theme of the Chinese middle class is its almost manic desire to achieve status, to aspire to what it perceives to be a better life. To live in some comfort and space, to own consumer items ( be it a smartphone or luxury handbag) that is branded for ...

    US $3,990.00 (Excl.Tax)
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  8. Hispanics and Entertainment - US - June 2012

    • Consumer Report
    • June 2012
    • US

    According to the U.S. Census Bureau, the Hispanic population is expected to reach 59.4 million by 2016, a 15.8% increase from 2011. Currently more than $1 trillion, Hispanic spending power is expected to climb to nearly $1.5 trillion by 2015. Hispanic households are more likely ...

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  9. Boys' Lifestyles - UK - June 2012

    • Consumer Report
    • June 2012
    • UK

    “Boys’ free time is dominated by solitary play in front of television, computer or games console at home. Digital communication affords extra privacy and password-protected access to social networks might be a modern day equivalent of a locked diary. Parents could bridge this ...

    US $2,483.78 (Excl.Tax)
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  10. The Budget Shopper - US - June 2012

    • Consumer Report
    • June 2012
    • US

    Popularized during the height of the recession, the term “budget shopper” referred to a consumer who was struggling to make ends meet by scrutinizing costs, weighing out the pros and cons of nearly every purchase, and making spending cutbacks wherever possible. Although the ...

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No. of reports 41 of 82