Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 39
  1. Attitudes towards Higher Education - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, 

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  2. Hispanics and Brand Loyalty - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "The foundation for brand loyalty is very clear among Hispanics; it is based mainly on functional aspects of the brand such as quality as well as affordability, dependability, and trust. When targeting Hispanics, brands also need to be aware that brand loyalty can be fragile."

    - ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  3. Black Consumers and Brand Loyalty - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "Black consumers are very brand conscious and typically use some of the same trusted brands that their parents used. While cost plays a role in the brands they buy, they aren’t willing to give up quality and brand name for the lowest price. As a result, they tend to be very ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. Cooking Enthusiasts - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "Although the share of Cooking Enthusiasts is stable in 2015 versus 2014, the drop from 2013 indicates a longer-term trend which is also reflected in slight declines in the proportion of people who say they cook three or more times per week."

    - Fiona O'Donnell, Category ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Grocery Retailing - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "Retailers across channels are battling for a share of wallets and cash registers, creating what might be the most “crowded” segment in retail. Consumers are enjoying these options and fulfilling their grocery shopping needs by bouncing around to multiple stores that most ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. Movie Theaters - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "While the slow and stable growth of movie theaters marks a mature industry, studios and theater operators anticipate 2015 to be one of the biggest revenue generating years on record. Theaters have managed to continue generating profits by enhancing the experiential aspects of ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. Health and Fitness Clubs - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "Health club revenues have increased substantially since 2010, and due to a general consumer focus on health and wellness, revenues are projected to continue in an upward trend into 2020.This report will illustrate the qualities consumers seek from health and fitness clubs. ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Healthy Lifestyles - US - October 2015

    • Consumer Report
    • October 2015
    • US

    "Though Americans are increasingly aware of health issues, many struggle to make significant changes. Consumers are constantly looking for new and better ways to live a healthy lifestyle without making significant sacrifices or interfering with other commitments and desires."
    - ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  9. Diet Trends - US - October 2015

    • Consumer Report
    • October 2015
    • US

    "Consumers are somewhat skeptical about diet products, and instead of purchasing traditional diet-specific products they are turning to a well-balanced diet and products that support it."

    This report looks at the following issues:

    • Traditional diet product use is declining; adults ...
    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  10. Marketing to Asian Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Asian moms are a diverse group, originating from many countries, speaking many languages, and encompassing a wide range of economic and cultural backgrounds. On average though, they are highly educated, with high-household incomes and high expectations for their children’s ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 39