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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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5 Item(s)
  1. Attitudes towards Higher Education - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, 

    US $4,395.00 (Excl.Tax)
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  2. Marketing to Sports Fans - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

    US $4,395.00 (Excl.Tax)
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  3. Internet Ads: Search, Display and Video - US - May 2015

    • Consumer Report
    • May 2015
    • US

    "Search and video have historically driven the market, but consumers are increasingly ambivalent about advertising and protective of their privacy."

    US $4,395.00 (Excl.Tax)
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  4. Marketing to Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

    US $4,395.00 (Excl.Tax)
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  5. Hispanic Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “To improve the odds of getting noticed, it is important for marketers to learn as much as they can about Hispanic Millennials to be able to gain relevance by connecting with them in culture.”

    US $4,395.00 (Excl.Tax)
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5 Item(s)