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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 34
  1. Marketing Health to Men - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "More than half of men consider themselves healthier today than they were a year ago, yet men remain most at risk for many health problems. When it comes to managing their health men rely on exercise, a positive mental attitude, and VMS (vitamin, mineral, or supplement). ...

    US $4,395.00 (Excl.Tax)
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  2. Marketing to Black Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Black moms control the purse strings of the more than $1 trillion buying power in the Black community. While moms may make the ultimate call on purchases, her children influence what she buys because she wants them to provide them with the things she may not have had while ...

    US $4,395.00 (Excl.Tax)
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  3. Marketing to Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    ""Less pressure to settle down and have children early in life means more women are having kids on their own terms – which often means fewer children, later in life. While modern women have more choices than ever before, they also face greater expectations. Even though moms are ...

    US $4,395.00 (Excl.Tax)
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  4. America's Pet Owners - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Owning a pet can be anxiety inducing, and each pet comes with its own unique set of challenges. These challenges may discourage pet owners from obtaining more pets or getting another pet after a pet passes away. The most common challenges include keeping the house clean, ...

    US $4,395.00 (Excl.Tax)
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  5. Marketing Health to Women - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "Half of women consider themselves healthier today than they were a year ago. Generally, women are engaged in some aspect of their health – whether taking a vitamin, mineral or supplement, eating a healthy diet, exercising, or staying positive – yet express the most concern ...

    US $4,395.00 (Excl.Tax)
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  6. Marketing to Sports Fans - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

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  7. Leisure Time - US - August 2015

    • Consumer Report
    • August 2015
    • US

    Leisure expenditures are expected to grow at nearly the same rate as overall US expenditures through 2020 as confidence remains high and as consumers become more experience oriented; however, several demographic and lifestyle shifts are expected to alter perceptions of leisure ...

    US $4,395.00 (Excl.Tax)
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  8. The Ethical Consumer - US - July 2015

    • Consumer Report
    • July 2015
    • US

    "Ethics have become increasingly important to a company’s reputation. In the internet age, consumers can easily access information on a company’s ethical track record and opinions (both positive and negative) can spread quickly through social media. Due to a nearly ceaseless ...

    US $4,395.00 (Excl.Tax)
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  9. Black Consumers' Attitudes toward Car Buying - US - June 2015

    • Consumer Report
    • June 2015
    • US

    “Black spending power is expected to climb – and growth continues to outpace that of Whites, despite lower incomes. Black consumers’ love for cars, the role they play in shaping their image, attraction to technology, and high receptivity to advertising makes them a prime target ...

    US $4,395.00 (Excl.Tax)
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  10. Plus Size and Big & Tall Clothing - US - June 2015

    • Consumer Report
    • June 2015
    • US

    It is this sheer number of consumers that play a major role in creating demand for the plus size and big and tall clothing markets. The industry will also be supported by growing female and male populations and a strengthening economy.

    US $4,395.00 (Excl.Tax)
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No. of reports 11 of 34