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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 21 of 34
  1. Marketing to Teens - US - May 2015

    • Consumer Report
    • May 2015
    • US

    “The teen years are a unique middle ground; teen consumers are not quite children, not quite adults. A big part of being ‘not quite an adult’ is that teens rely heavily on their parents to buy things for them. This means that brands often have to gain the approval of both teens ...

    US $4,395.00 (Excl.Tax)
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  2. Family Dynamics of Black Consumers - US - May 2015

    • Consumer Report
    • May 2015
    • US

    ''Although there has been some improvement over the years in how Black families are depicted in advertising, many ads today are still viewed as stereotypical or not inclusive of the lifestyle of Black families.”

    US $4,395.00 (Excl.Tax)
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  3. Family Dynamics of Hispanics - US - May 2015

    • Consumer Report
    • May 2015
    • US

    “Family unity is important to Hispanics. Tensions caused by different levels of acculturation and levels of English proficiency under the same roof are minimized by the level of attachment that Hispanics have to their families.”

    US $4,395.00 (Excl.Tax)
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  4. Internet Ads: Search, Display and Video - US - May 2015

    • Consumer Report
    • May 2015
    • US

    "Search and video have historically driven the market, but consumers are increasingly ambivalent about advertising and protective of their privacy."

    US $4,395.00 (Excl.Tax)
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  5. Marketing to Kids - US - April 2015

    • Consumer Report
    • April 2015
    • US

    "Today's kids are the true digital natives; they do not remember a time without smartphones and constant connectivity. Modern kids can be difficult to impress and even more difficult to captivate."

    US $4,395.00 (Excl.Tax)
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  6. American Lifestyles 2015: The Connected Consumer – Seeking Validation from the Online Collective - US - April 2015

    • Consumer Report
    • April 2015
    • US

    “Americans have endless choices to make on a daily basis and even the simple act of buying staple household products can be overwhelming to those who have yet to establish a routine or build brand loyalties.” 

    US $4,395.00 (Excl.Tax)
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  7. Black Consumers' Lifestyles and Entertainment - US - April 2015

    • Consumer Report
    • April 2015
    • US

    “Black consumers participate in a wide range of activities. Community, cultural and faith-based activities are front and center. There’s been a rise in entertainment expenditures over the last five years, and it’s expected to increase. ”

    US $4,395.00 (Excl.Tax)
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  8. Hispanic Lifestyles and Entertainment - US - April 2015

    • Consumer Report
    • April 2015
    • US

    “While Hispanics spend their ‘me’ time, if any, at home, mostly consuming content, out-of-home activities typically involve friends and family. In this context, Hispanics look for events or activities with them in mind.''

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  9. Grilling and Barbecuing - US - March 2015

    • Consumer Report
    • March 2015
    • US

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique ...

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  10. Black Millennials - US - February 2015

    • Consumer Report
    • February 2015
    • US

    “Black Millennials' outgoing, outspoken, and strong social media presence – coupled with their sensitivity to stereotypes, discrimination, and things that have a negative impact on the Black community – makes them a powerful force.”

    US $4,395.00 (Excl.Tax)
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No. of reports 21 of 34