Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 31 of 85
  1. Charitable Giving - Ireland - September 2015

    • Consumer Report
    • September 2015
    • Ireland

    “Slacktivism is popular in Ireland, with Irish consumers showing a preference for interacting with charities through ‘liking’ their social networking pages, signing online petitions and posting pictures and videos of fundraisers. Thus further integrating these platforms into ...

    US $1,414.30 (Excl.Tax)
    Find out more Add to cart
  2. Airlines - UK - September 2015

    • Consumer Report
    • September 2015
    • UK

    “Judging by the increase in aircraft orders over the past year, airlines are confident about the future of the market. However, they also realise that there will be some intense competition for customer acquisition in the form of price wars and customisable flight experiences. ...

    US $2,576.74 (Excl.Tax)
    Find out more Add to cart
  3. Marketing Health to Men - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "More than half of men consider themselves healthier today than they were a year ago, yet men remain most at risk for many health problems. When it comes to managing their health men rely on exercise, a positive mental attitude, and VMS (vitamin, mineral, or supplement). ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. Marketing to Black Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Black moms control the purse strings of the more than $1 trillion buying power in the Black community. While moms may make the ultimate call on purchases, her children influence what she buys because she wants them to provide them with the things she may not have had while ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Marketing to Moms - US - September 2015

    • Consumer Report
    • September 2015
    • US

    ""Less pressure to settle down and have children early in life means more women are having kids on their own terms – which often means fewer children, later in life. While modern women have more choices than ever before, they also face greater expectations. Even though moms are ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. Canadian Pet Owners - Canada - September 2015

    • Consumer Report
    • September 2015
    • Canada

    "Pets are common among Canadian households. The relationship between owners and their pets runs deep, driving an approach to care akin to that of a parent and their child. As pet owners feel that the benefits of owning a pet far outweigh the work involved, they are often ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. America's Pet Owners - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Owning a pet can be anxiety inducing, and each pet comes with its own unique set of challenges. These challenges may discourage pet owners from obtaining more pets or getting another pet after a pet passes away. The most common challenges include keeping the house clean, ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Eating Out Trends - Brazil - August 2015

    • Consumer Report
    • August 2015
    • Brazil

    "The economic downturn has already started affecting Brazilian’s eating out habits, but more than focusing on price alone, it is important that the foodservice sector is aware that low price does not necessarily guarantee consumers’ loyalty. Many consumers consider eating out ...

    US $3,995.00 (Excl.Tax)
    Find out more Add to cart
  9. Baby Boomers and Financial Services - UK - August 2015

    • Consumer Report
    • August 2015
    • UK

    “While younger generations seem to generally be more trusting towards the financial services industry, Baby Boomers are more sceptical. Their views are tainted by witnessing some of the most notorious financial scandals of the last few decades, including the rise and fall of ...

    US $2,835.06 (Excl.Tax)
    Find out more Add to cart
  10. Marketing to Sports Fans - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 31 of 85