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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 13
  1. Consumers and the Economic Outlook - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Consumers remain confident in their financial health and anticipate little change in the coming year, resulting in stable patterns of financial opinions and behaviors. Consumers hope to save for the future while also maintaining spending levels that accommodate their current ...

    US $2,500.00 (Excl.Tax)
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  2. Lifestyles of Affluent and High Net Worth Consumers - US - December 2016

    • Consumer Report
    • December 2016
    • US

    US Affluent and HNWIs, with their large amount of income-producing assets, are important to lifestyle brands, particularly those offering value-added products and services. With higher-than-average household incomes, they command a significant amount of purchasing power across ...

    US $4,395.00 (Excl.Tax)
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  3. Attitudes towards Higher Education - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, 

    US $4,395.00 (Excl.Tax)
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  4. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

    US $4,395.00 (Excl.Tax)
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  5. Loyalty Programs in Financial Services - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Loyalty programs need to address consumers’ desire for financial security and fiscal responsibility that has continued since the financial crisis of 2008. Loyalty program providers need to think differently about what might appeal to the customer, and go beyond the traditional ...

    US $4,395.00 (Excl.Tax)
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  6. Retailer Loyalty Programs - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “While consumers increasingly expect a personalized retailer experience, they are also worried about privacy and the use of their personal information. Transparency in data collection and usage is critical to building trust. Convincing them that data collected by retailers is ...

    US $4,395.00 (Excl.Tax)
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  7. Hispanic Consumers and Financial Services - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Engaging with underbanked Hispanics is not a one-off process. Hispanics who do begin using banking products need to be convinced of their ongoing value in order to stay engaged. In addition, Hispanics who do use some banking products can always be educated about other products ...

    US $4,395.00 (Excl.Tax)
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  8. Canadian Lifestage Financial Services Marketing - April 2012

    • Consumer Report
    • April 2012
    • US

    The Canadian consumer is currently facing considerable challenges. Unemployment is high, people are worried about being able to save enough to enjoy a comfortable retirement, and household debt is approaching levels that may indicate they are about to face their own credit ...

    US $4,395.00 (Excl.Tax)
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  9. Email and Online Marketing in Financial Services - US - November 2010

    • Consumer Report
    • November 2010
    • US

    In the consumer survey for this report, it is learned that over half of all adults 18+ who have access to the internet have either shopped for or purchased a financial product within the past year. Products likely to have been purchased are auto insurance, homeowners insurance, ...

    US $4,395.00 (Excl.Tax)
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  10. Loyalty Marketing - US - September 2010

    • Consumer Report
    • September 2010
    • US

    Whether despite the recession or because of it, loyalty marketing programs are alive and thriving. There are more than 1.8 billion program memberships in this country today—more than ever before—and considering the commitment to increased expenditures marketers have expressed, ...

    US $4,395.00 (Excl.Tax)
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No. of reports 1 of 13