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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 18
  1. Patio and Backyard Living - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep ...

    US $4,395.00 (Excl.Tax)
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  2. Cleaning the House - US - June 2016

    • Consumer Report
    • June 2016
    • US

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the ...

    US $4,395.00 (Excl.Tax)
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  3. Household Care Packaging Trends - US - January 2016

    • Consumer Report
    • January 2016
    • US

    "In highly competitive, mature household care product categories, where sales increases must come at the expense of a competitor, packaging is as important as the product itself as a means of delivering value to consumers. Household care product packaging can do much more than ...

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  4. Grilling and Barbecuing - US - March 2015

    • Consumer Report
    • March 2015
    • US

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique ...

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  5. Arts and Crafts Consumer - US - January 2015

    • Consumer Report
    • January 2015
    • US

    “The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience.''

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  6. Water Filtration - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
    – Gabriela Elani, Home & Personal Care Analyst

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  7. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  8. The Shopping Experience of Black Consumers - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different ...

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  9. The Arts and Crafts Consumer - US - January 2014

    • Consumer Report
    • January 2014
    • US

    “Parents, younger men, and unskilled crafters are examples of new arts and crafts audiences. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals.” – Fiona O’Donnell, Senior Lifestyles & Leisure Analyst

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  10. Hispanic Attitudes toward Advertising - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “The Hispanic population continues to experience growth, primarily due to high birthrates, and this will have a significant impact on the makeup of America. Hispanics will likely experience some tension between coming of age in American society and growing accustomed to the ...

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No. of reports 1 of 18