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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 423
  1. Marketing to Hispanic Millennials: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “COVID-19 has been very disruptive to Hispanic Millennials. The fact that the majority of Hispanic households experienced some loss of income likely had an even greater negative effect on Hispanic Millennials’ path toward feeling successful and having the material assets to ...

    US $4,395.00 (Excl.Tax)
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  2. Hispanics' Culture and Community - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "As Hispanics account for nearly 20% of the US population, they are intrinsically present in groups and communities across the US. How Hispanics meet the people that make up their social circles, in addition to the factors that strengthen them, shows how both groups and ...

    US $4,395.00 (Excl.Tax)
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  3. Kids' Impact on Household Decisions - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "About 30% of households in the US include children, but as families typically spend more than other groups on food, clothing and many other types of goods, their significance far outweighs their numbers. Beyond increased spend, these younger households also drive consumer ...

    US $4,395.00 (Excl.Tax)
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  4. Coastal and Heartland Consumers - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Where people live can shape their attitudes and behaviors. However, even though the media paints two very different pictures of Heartland and Coastal Americans, there are more similarities than differences between the two consumer groups. From organizational trust to overall ...

    US $4,395.00 (Excl.Tax)
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  5. Attitudes Toward Brand Ethics - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "About two thirds of adults say they want the brands they support to be ethical. What exactly that means is murky, but most consumers believe that brands have an obligation to not jeopardize their customers’ health or safety. About half of all consumers think companies have a ...

    US $4,395.00 (Excl.Tax)
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  6. PC Gaming: Desktops and Laptops - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "From older casual gamers playing simple card games on their home computers to younger gamers investing in dedicated gaming hardware, the PC gaming audience encompasses a vast array of interests. A lack of brand loyalty, coupled with a desire to optimize the gaming experience, ...

    US $4,395.00 (Excl.Tax)
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  7. Gaming Trends: 2020 - US - December, 2019

    • Consumer Report
    • December 2019
    • US

    "Global gaming revenue estimated to reach $152.1 billion by the end of 2019, representing 66% growth from 2015. While only representing a fraction of the market, the US gaming market is growing in tandem with global expectations. In 2019, the US even gained some share on the ...

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  8. Attitudes Toward Higher Education - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "The high cost of higher education and a growing need for a degree to earn a living wage mean the stakes are high when it comes to choosing a school. For today’s prospective students, twenty-first century tools like school websites are replacing some of the in-person ...

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  9. Hispanic Lifestyles and Entertainment - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Overall, the majority of Hispanics are pleased with their current lifestyles. Their level of satisfaction is strongly correlated with how well they get along with friends and family and how much they want them involved in their leisure time. In addition to friends and family, ...

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  10. Marketing to Sports Fans - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, ...

    US $4,395.00 (Excl.Tax)
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No. of reports 1 of 423