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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 1209
  1. Premiumisation of Local Brands Before and After COVID-19 - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Despite the short-term disruption, COVID-19 has brought a brighter spotlight on Chinese premium brands that many consumers’ purchasing has shifted to domestic products and services, as a result of reduced outbound travel and the concerns of after-service and warranty ...

    US $4,501.82 (Excl.Tax)
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  2. The Ethical Consumer - Germany - 2020

    • Consumer Report
    • April 2020
    • Germany

    Plastic pollution and climate change lead consumers’ concerns. But COVID-19 will change ethical consumers' priorities in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,583.40 (Excl.Tax)
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  3. Out-of-home Eating Habits – Germany – 2020

    • Consumer Report
    • April 2020
    • Germany

    German foodservice brands can mitigate the damage caused by COVID-19 by ramping up takeaway options and delivery services.

    Dr. Christina Wessels, Research Analyst – Household & Leisure

    US $2,583.40 (Excl.Tax)
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  4. Social Media Influence – Indian Consumer – 2020

    • Consumer Report
    • March 2020
    • India

    Utilise social media's influence to drive societal changes. This will build brand equity and establish strong resonance with an evolving consumer base.

    Nidhi Sinha, Head of Content - India Consumer

    US $2,518.40 (Excl.Tax)
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  5. Marketing to Women - UK - March 2020

    • Consumer Report
    • March 2020
    • UK

    “When it comes to the role of gender in advertising, women, like men, are starting to feel as though advertisers are making too much of gender politics. As more brands play into themes about female empowerment, women are starting to question how genuine brands are being and if ...

    US $2,576.94 (Excl.Tax)
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  6. Marketing to Women – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    German women value equality, out-dated gender portrayals in advertising risk offending them. COVID-19 changes their perceptions of advertising in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,583.40 (Excl.Tax)
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  7. Hispanics' Culture and Community - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "As Hispanics account for nearly 20% of the US population, they are intrinsically present in groups and communities across the US. How Hispanics meet the people that make up their social circles, in addition to the factors that strengthen them, shows how both groups and ...

    US $4,436.21 (Excl.Tax)
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  8. Attitudes to Private Label – Thai Consumer – 2020

    • Consumer Report
    • March 2020
    • Thailand

    There is a positive outlook for private labels as Thais are more open to buying them for reasons other than just low prices. See what the opportunities could be for retailers and how brands should react to the situation.

    Pongsanguan Jiradechakul, Consumer Lifestyles Senior ...

    US $1,312.19 (Excl.Tax)
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  9. Marketing to Men - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “Marketers are often tempted to use aspirational themes in advertising to grab attention and create excitement about brands, however, because this approach can often be so out of sync with men’s actual lives, its impact may not always be very long lasting. A more nuanced ...

    US $2,576.94 (Excl.Tax)
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  10. Marketing to Millennials – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,583.40 (Excl.Tax)
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No. of reports 11 of 1209