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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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8 Item(s)
  1. Digital Advertising - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Both content and touchpoint are crucial for successful digital advertising, as consumers don’t want to be fed irrelevant information anymore. Native content will continue to be of importance and lifestyle-positioning is increasingly appealing. Meanwhile, advertisers need to ...

    US $4,460.00 (Excl.Tax)
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  2. Attitudes towards KOLs - China - August 2018

    • Consumer Report
    • August 2018
    • China

    “The new era of internet offers both ‘listeners’ and ‘speakers’ more methods of communication. By the accessibility and instance of social media, the number of KOLs, especially internet celebrities, has shown a geometric growth. It is a brand new touchpoint to reach consumers ...

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  3. Marketing Pollution-proof Products - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “In February 2015, Under the Dome, a documentary that investigated air pollution in China, became a smash hit in China. It attracted hundreds of millions of viewers in a very short time after it went live online. The popularity of the documentary could be regarded as a ...

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  4. Marketing to the Middle Class - China - June 2014

    • Consumer Report
    • June 2014
    • China

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve ...

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  5. Marketing to Mums - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following ...

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  6. Consumer Lifestyles: Meet the Little Emperors - China - November 2012

    • Consumer Report
    • November 2012
    • China

    “China’s ‘Little Emperors’ are the youth of the country’s nascent emerging middle class. Growing up in families with higher-than-average discretionary incomes, no siblings and active grandparents, they are the beneficiaries of rising expenditure on children. However, a rigid ...

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  7. Consumer Lifestyles: China's Middle Class - China - June 2012

    • Consumer Report
    • June 2012
    • China

    “The overriding and dominant theme of the Chinese middle class is its almost manic desire to achieve status, to aspire to what it perceives to be a better life. To live in some comfort and space, to own consumer items ( be it a smartphone or luxury handbag) that is branded for ...

    US $3,990.00 (Excl.Tax)
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  8. Sportswear in China (2011) – Market Sizes

    • Market Data
    • February 2012
    • China
    Sportswear in China by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market comprises all sports clothing and footwear for swimming, ski-ing, running, fitness and other sports through all retail outlets ...
    US $383.79 (Excl.Tax)
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8 Item(s)