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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 11 of 36
  1. Marketing to Millennials - Canada - January 2018

    • Consumer Report
    • January 2018
    • Canada

    "As Millennials grow up, they report a good level of confidence in their ability to take care of themselves, their families and in their parenting skills. Canadian Millennials are highly optimistic about their personal opportunities, yet may lack the financial knowhow to move ...

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  2. Canadian Lifestyles: Pride and Purse Strings - Canada - April 2017

    • Consumer Report
    • April 2017
    • Canada

    “Record-high household debt levels and concerns over the current economic conditions continue to weigh on the minds of consumers, leading them to continue holding a conservative mindset when it comes to spend. However, there is slight improvement in perceived financial health, ...

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  3. Exercise Trends - Canada - March 2017

    • Consumer Report
    • March 2017
    • Canada

    Canadians are active, with 68% reporting that they exercise at least once per week. The drive towards regular exercise stems from addressing not only their physical health but also their mental health. The majority of consumers gravitate towards convenient and cost-effective ...

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  4. Marketing to Millennials - Canada - February 2017

    • Consumer Report
    • February 2017
    • Canada

    In Canada, 18-34s represent close to one-quarter (23%) of the population. An open-minded segment, they have a strong sense of individuality with an optimistic outlook, of the belief that they have the power to impact change in the world. They feel understood by marketers, ...

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  5. Attitudes toward Healthy Eating - Canada - January 2017

    • Consumer Report
    • January 2017
    • Canada

    "Canadians actively target healthy eating all or most of the time (76%). They are motivated to eat well as there is a good understanding of the physical and emotional benefits to be had, although women are also more likely to be driven by guilt."

    - Carol Wong-Li Senior Analyst, ...

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  6. Marketing to Parents - Canada - September 2016

    • Consumer Report
    • September 2016
    • Canada

    "As parents are more likely to be working full time than ever before, the approach to parenting necessitates a certain level of independence from their children. The result is a greater respect afforded to their children, evidenced by greater input from children on family ...

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  7. Consumer Finances and Priorities - Canada - August 2016

    • Consumer Report
    • August 2016
    • Canada

    “Canadians are somewhat pessimistic about economic conditions and concerned about food inflation and employment but the housing market is not a national concern”.
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

    • Consumer ...
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  8. Healthy Lifestyles - Canada - July 2016

    • Consumer Report
    • July 2016
    • Canada

    "The emotional benefits of feeling good and being happier are keeping consumers motivated and engaged. Canadians remain steadfast in cooking and less willing to compromise health for convenience."

    - Carol Wong-Li, Senior Analyst, Lifestyles and Leisure

    This report looks at the ...

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  9. Canadian Lifestyles: It's Not Dollars to Donuts - Canada - April 2016

    • Consumer Report
    • April 2016
    • Canada

    "Although the majority of Canadians perceive their current financial situation as stable, there is a sense that the rising cost of goods is impacting consumers – leading to a greater prioritization of addressing current debt and saving for the future. The outlook on the economy ...

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  10. Marketing to Millennials - Canada - January 2016

    • Consumer Report
    • January 2016
    • Canada

    "Millennials are seeking new ways to define themselves (not necessarily rooted in traditional expectations). Taking pride in being unique from others of their generation, brands will need to be respectful of their individuality and sense of responsibility. From brands, ...

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No. of reports 11 of 36